5 Competitive Forces of Michael Porter – a fairly old and well-known model for determining the attractiveness of the current industry for the company. It can be used to identify potential dangers and problems that the company will have to face.
In addition, Porter's model can help you find a competitive advantage that puts your company in a better position.
Professor Michael Porter identified 5 forces that affect a company in the industry (its profit):
- new competitors - new market players;
- existing competitors;
- "competitors" offering substitute products;
- the power of suppliers;
- the power of buyers
14.04.2015
