The initiator of the project - Sergei Berezov - gained experience in the sale of rolled metal products in the 1990s. In 2004, he came up with the idea of creating his own mini-metallurgical plant. Together with the consulting company Finematica, a business plan for the project was developed.
In 2010, by order of SUEK, the Agency for Industrial Information conducted a study of the Russian and world markets for briquetted brown coal - briquettes from brown coal. The study assessed the scale and potential of the market, identified promotion issues and development constraints.