INITIAL DATA:
1. Cast blank square 140x140x8000-12000 mm., Cast workpiece 250x300 length 2.5-5.5m., Hot-rolled square 140x140x8000-12000 mm.
2. The productivity of the camp is up to 800 thousand tons/year.
3. An approximate range of products: round steel Ø 5.5 ÷ 100 mm, in rebels and rods, square steel ≠ 20 ÷ 100 mm in rods, hexagonal rental of 20-75 mm in rods in the state of delivery hot-rolled and with heat treatment. Steel brands are carbon, low alloy, alloyed.
4. The list of products that indicated in clause 3 is not exhaustive and can be adjusted according to the results of research.
Geographical markets:
A. Republic of Belarus.
B. Russia in the regions of the northwestern and central f.
With. Ukraine.
D. CIS countries that are not indicated in the p/p b) and c)
e. European countries: Poland, Slovakia, Baltic countries, Germany, Scandinavia, Italy, etc.
f. Asian countries: China, India, Japan, Indonesia, Malaysia, etc.
G. The countries of the Middle East and Africa: Turkey, the UAE, Saudi Arabia, and others.
h. Countries of North and South America: USA, Canada, Brazil, Venezuela, etc.
The volume of marketing research:
1. Analysis of the possible variety of products obtained during the rolling of NLZ and hot roller workpiece
2. Calculation of the clock performance of the rolling mill when NLZ is rolled and a hot rolled workpiece for each type and size of the product.
3. Calculation of production costs for the roll for each type and size of the product.
4. Analysis and preparation of the forecast of target markets for the purpose of determining:
a. Consumption and imports, market structures
B. Existing competitors and new players
C. Existing distribution channels
D. The largest importers and exporters
E. The presence and probability of applying measures to limit competition
f. Sales volumes of NLZ rolling products and hot -rolled workpiece
G. The availability of fines and bonuses to the base price of products
h. Basic product sales price
I. Success in target markets
5. Analysis and forecast of the cost of delivery of products to target markets.
a. Railway transport
B. Sea transport
C. Port services
D. Other expenses and fees
6. Calculation of product profitability on terms (Exw)
7. Development of a mathematical model to determine the most profitable positions.
8. The choice of commodity positions, most attractive in terms of profitability and volume of implementation.
9. The formation of the optimal product portfolio of the customer (commodity nomenclature, sales volumes and their profitability in reference to target markets).
10. Preparation of BMZ recommendations on promoting the formed grocery portfolio in target markets.
11. Methods for assessing the achieved market share - analysis of consumption and imports for the period from 2005 to 2010. and forecast for 2011-15.
