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Marketing study of markets of varnishes and ba

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Дата разработки: 22.04.2015

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Marketing study of markets of varnishes and ba

1. The initial situation:

Akril Salavat LLC, a subsidiary of Gazprom Neftekhim Salavat, is implementing a project for the construction of a complex for the production of acrylic acid and its derivatives on the industrial site of Gazprom Neftekhim Salavat OJSC in Salavat, the Republic of Bashkortostan. The complex consists of three technological installations: the production of raw materials acrylic acid (SAK) with a capacity of 80 thousand tons/g., Production of ice acrylic acid (varnish) with a capacity of 35 thousand t/g. And the production of Butylacrylate (BA) with a capacity of 80 thousand t/g. The production of production is planned for the third quarter of 2016.


2. The purpose of the study:

Determine the promising areas of sales Sak/Lak and BA Akril Salavat LLC in the world market.


3. The volume of work:

3.1. The raw materials market for the production of SAK and BA:

3.1.1. General characteristics of the global market propylene (by regions/countries) 1:

3.1.1.1. Propylene production in the world (by regions/countries):

3.1.1.1.1. Actual data on the production of propylene in the world (by regions/countries) in 2005-2014. With the provision of a list of manufacturers indicating the rated power.

3.1.1.1.2. The forecast for the production of propylene in the world (by regions/countries) in 2015-2035. With the provision of a list of manufacturers indicating the rated capacity, including promising projects.

3.1.1.2. Propylene consumption in the world (by regions/countries):

3.1.1.2.1. Actual data on the consumption of propylene in the world (by regions/countries) in 2005-2014. in the breakdown in the main areas.

3.1.1.2.2. The forecast for the consumption of propylene in the world (by regions/countries) in 2015-2035. in the breakdown in the main areas, including a detailed description of the prognosis methodology and assumptions accepted.

3.1.1.3. Prices:

3.1.1.3.1. The dynamics of the price of propylene in Europe and China in 2005-2014.

3.1.1.3.2. Prophasal Prophasal Forecast in Europe and China in 2015-2035. with the provision of a detailed description of the prognosis methodology and accepted assumptions.

3.1.2. General characteristics of the global market of a normal butanol (by regions/countries):

3.1.2.1. Production of a normal butanol in the world (by regions/countries):

3.1.2.1.1. Actual data on the production of a normal butanol in the world (by regions/countries) in 2005-2014. With the provision of a list of manufacturers indicating the rated power.

3.1.2.1.2. Forecast for the production of a normal butanol in the world (by regions/countries) in 2015-2035. With the provision of a list of manufacturers indicating the rated capacity, including promising projects.

3.1.2.2. Consumption of normal butanol in the world (by regions/countries):

3.1.2.2.1. Actual data on the consumption of a normal butanol in the world (by regions/countries) in 2005-2014. in the breakdown in the main areas.

3.1.2.2.2. The forecast for the consumption of a normal butanol in the world (by regions/countries) in 2015-2035. in the breakdown in the main areas, including a detailed description of the prognosis methodology and assumptions accepted.

3.1.2.3. Prices:

3.1.2.3.1. Dynamics of the price of normal butanol in Europe and China in 2005-2014.

3.1.2.3.2. The forecast for the price of a normal butanol in Europe and China in 2015-2035. with the provision of a detailed description of the prognosis methodology and accepted assumptions.

3.1.2.4. The situation of Gazprom Neftekhim Salavat OJSC on the cost curve on the FOB Ara and CFR China Main Port.

3.2. SAK market/varnish:

3.2.1. General characteristics of the global SAK/LAC market (by regions/countries):

3.2.1.1. SAK/varnish production in the world (by regions/countries):

3.2.1.1.1. Actual data on the production of SAK/varnish in the world (by regions/countries) in 2005-2014. With the provision of a list of manufacturers indicating the rated power.

3.2.1.1.2. Forecast for the production of SAK/LAC in the world (by regions/countries) in 2015-2035. With the provision of a list of manufacturers indicating the rated capacity, including promising projects.

3.2.1.2. SAK/varnish consumption in the world (by regions/countries):

3.2.1.2.1. Actual data on the consumption of SAK/varnish in the world (by regions/countries) in 2005-2014. In the breakdown in the main directions - CAP, floculants, detergents, acrylates.

3.2.1.2.2. Forecast for the consumption of SAK/LAC in the world (by regions/countries) in 2015-2035. In the breakdown in the main areas of CAP, floculants, detergents, acrylates, including a detailed description of the prognosis methodology and assumptions.

3.2.1.3. Pricing:

3.2.1.3.1. Analysis of pricing for SAK/varnish in the world market (by regions of countries): contracting procedure, price formulas, quotes used.

3.2.1.3.2. Dynamics of the price of SAK/varnish in the world (by regions/countries) in 2005-2014.

3.2.1.3.3. Forecast of the price of SAK/LAC in the world (by regions/countries) in 2015-2035. with the provision of a detailed description of the prognosis methodology and accepted assumptions.

3.2.1.4. Features of the transportation of SAK/Lac:

3.2.1.4.1. The structure of the SAK/varnish in the world by type of packaging and transportation methods.

3.2.1.4.2. The list of transport companies providing SAK/varnish transportation services in Russia and the world (by regions/countries).

3.2.1.4.3. Packaging manufacturers.

3.2.1.4.4. Requirements of various countries to organize transportation.

3.2.2. End consumers SAK/varnish:

3.2.2.1. The list of world final consumers of SAK/varnish, processing more than 500 tons of SAK/varnish per year (by countries).

3.2.2.2. Analysis of the requirements and preferences on the quality of end consumers of SAK/LAC.

3.2.2.3. Description of SAK/LAC delivery schemes to the above consumers - suppliers, directions and methods of delivery, cost of transportation.

3.2.2.4. Calculation of non -back prices when delivering Sak/Lac from Akril Salavat LLC to the countries of the main consumers in the regions (Turkey, Ara, Singapore, China, Brazil, India, the Mexican Bay, Egypt) in the format of Excel format.

3.2.2.5. The provision of Akril Salavat LLC on the cost curve at the bases specified in clause 3.2.2.4.

3.3. BA market:

3.3.1. General characteristics of the BA market in the world (by regions/countries):

3.3.1.1. BA production in the world (by regions/countries):

3.3.1.1.1. Actual data on the production of BA in the world (by regions/countries) in 2005-2014. With the provision of a list of manufacturers indicating the rated power.

3.3.1.1.2. Forecast for the production of BA in the world (by regions/countries) in 2015-2035. With the provision of a list of manufacturers indicating the rated capacity, including promising projects.

3.3.1.2. BA consumption in the world (by regions/countries):

3.3.1.2.1. Actual data on the consumption of BA in the world (by regions/countries) in 2005-2014. In the breakdown in the main areas - acrylic dispersions, acrylic adhesives, additives in plastics, acrylic emulsions for tissue processing, acrylic rubber.

3.3.1.2.2. The forecast for the consumption of BA in the world (by regions/countries) in 2015-2035. In the main directions, acrylic dispersions, acrylic adhesives, additives in plastics, acrylic emulsions for tissue processing, acrylic rubber, including a detailed description of the prognosis methodology and accepted assumptions.

3.3.1.3. Analysis of the trade flows in the world (by country):

3.3.1.3.1. Export/Import BA in the world (by countries) - analysis of the actual data of 2013 (2014) - the formation of the "Exports" matrix - "import to". Net-balance.

3.3.1.4. Pricing:

3.3.1.4.1. Analysis of pricing in BA in the world (by regions/countries): contracting procedure, price formulas, quotes used.

3.3.1.4.2. Dynamics of the price of BA in the world (by regions/countries) in 2005-2014.

3.3.1.4.3. Pricing Pricing in the world (by regions/countries) in 2015-2035. with the provision of a detailed description of the prognosis methodology and accepted assumptions.

3.3.2. Complete consumers of BA:

3.3.2.1. Based on the results of a study of the general characteristics of the BA market in the world (by regions/countries), it is necessary to determine countries that are most promising for studying end consumers of the BA. The determination methodology should be agreed by the consultant and the customer.

3.3.2.2. The list of end consumers of BA, processing more than 1 thousand tons per year and located in countries determined in accordance with clause 3.2.2.1.

3.3.2.3. Analysis of the requirements and preferences on the quality of the end consumers of the BA.

3.3.2.4. Description of BA delivery schemes to the above consumers - suppliers, directions, methods of delivery, cost of transportation.

3.3.2.5. Calculation of non -BEC prices when delivering BA from Akril Salavat LLC to these countries on the basis of a prediction of prices in the BA in the world until 2035 in the format of Excel format.

3.3.2.6. The provision of Akril Salavat LLC on the cost curve at the bases specified in clause 3.3.2.5.

1 hereinafter regions: Europe, China, East Asia, Southeast Asia, North America, South America, the Middle East and Africa

File name: ТЗ-154-2015