Stage 1.
Stage 2.
Stage 3.
1. General overview of the participants of the Russian radiator market:
1.1. Competitive environment. The main Russian and foreign manufacturers of radiators, the general data on the assortment
1.2. Trade companies. Features and specialization of leading dealers in the Russian market of radiators (assortment policy, accommodation geography, communication with manufacturers, the main reasons for the lack of interest in new cooperation).
2. Recommendations for expanding the dealer network.
- The most promising regions for promotion
- the most popular positions of the radiators and their characteristics (number of sections, dimensions, warranty period, heat transfer, interdosseous distance, etc.)
- The level of retail prices in various regions for the main positions.
- working conditions with the new supplier
- the list and general information about potential dealers indicating the contact data of persons deciding on cooperation with the new manufacturer
