Purpose of the study: substantiation of the appropriateness of organizing a new production of mini-loaders with a rotary frame.
1. General review of the market of mini-loaders in Russia, 2017-2019.
1.1. Description and characteristics of the analyzed products.
1.2. The main characteristics of the analyzed market.
1.3. Assessment of the volume and dynamics of the market, 2017-2019.
1.4. External and internal factors affecting the market.
1.5. Assessment of current market development trends. Modern trends and consumption trends.
1.6. Assessment of the structure of the market (including sales of attachments), 2017-2019 (in natural and cost terms).
1.6.1. For the largest players presented in the Russian market (in dynamics for 2017-2019).
1.6.2. By the main types of attaching equipment used.
1.6.3. Through sales channels (state/commercial tenders, direct deliveries to end consumers, deliveries through engineering and service companies, other deliveries).
1.6.4. According to the sectors/segments of consumption, including the sphere of housing and communal services, construction, logistics and storage complexes, agriculture, etc. (in dynamics for 2017-2019).
1.6.5. By engine types: electric motors and diesel engines (in dynamics for 201 7-2019).
2. Analysis of foreign trade supplies in the market of mini-loaders in Russia, 2017-2019.
2.1. Import volume and dynamics, 2017-2019. (in natural and value terms).
2.2. Import structure, 2019 (in natural and value terms):
2.2.1. For manufacturing countries.
2.2.2. For manufacturing companies.
2.2.3. By type of engines (electric motors and diesel engines).
2.2.4. For the main types of attachments.
2.2.5. For recipient companies.
2.3. Volume and dynamics of exports, 2017-2019 (in natural and value terms).
2.4. The largest importers, top 10.
2.4.1. Companies profiles (name, location of the central office, contact details, brief description).
2.4.2. Import volume and dynamics, 2017-2019. (in natural and value terms).
2.4.3. Assortment of imported mini-loaders on brands.
3. Competitive analysis and production in the market of mini-loaders in Russia, 2017-2019.
3.1. Assessment of the level of competition in the market.
3.2. Assessment of the volume and dynamics of production, 2017-2019. (in natural and value terms).
3.3. Assessment of the production structure, 2019 (in natural and cost terms).
3.3.1. For the largest manufacturers.
3.3.2. By engine types (electric motors and diesel engines).
3.4. The largest market players (Russian manufacturers and foreign players present in the Russian market), TOP-10.
3.4.1. Companies profiles (name, location, contact details, brief description).
3.4.2. Assessment of the volume and dynamics of production/sales, 2017-2019. (in natural and value terms).
3.4.3. The share of the player in the market.
3.4.4. The nomenclature and technical specifications of the produced/sold mini loaders.
3.4.5. Current vacation prices for the entire nomenclature of the produced/sold mini-loaders and for the entire range of manufactured/sold equipment.
3.4.6. Sales (description of the distribution system) and geography of supply.
3.5. The success factors of leading market players. Assessment of their strengths and weaknesses.
4. Analysis of consumption in the market of mini-loaders in Russia, 2017-2019.
4.1. Market capacity - determining the maximum potential volume of the market.
4.2. Market saturation is an analysis of the potential evolutionary market growth.
4.3. Assessment of the structure of consumption by industries/segments, 2019
4.4. Forecast for the development of consuming industries/segments until 2023 ‘
4.5. Pest analysis of the industry in the medium and long term.
4.6. Consumption forecast in the context of consuming industries/segments until 2023
4.7. The largest consumers presented on the market, TOP-20.
4.7.1. Companies profiles (name, location, contact details, industry affiliation and brief description).
4.7.2. Assessment of average annual consumptions.
4.7.3. The nomenclature and technical specifications of the consumed mini-loaders.
4.7.4. Assortment of the main types of attaching equipment.
4.8. Basic requirements and preferences of key consumers.
4.9. Criteria for choosing a supplier to be the main consumers.
5. Forecasts and conclusions.
5.1. Barriers existing in the market.
5.2. Legislative regulation and state programs. Assessment of the impact of the import substitution program on the market.
5.3. Prospects and forecast for market development in 2020-2023.
5.4. Assessment of the expediency and prospects of organizing a new production of mini-loaders in Russia (the project of the Customer company is being considered).
5.5. Key research conclusions.
6. Recommendations.
6.1. Recommendations on the optimal technical characteristics of mini-loaders planned for the production, as well as on the basic set of attachments.
6.2. SWOT analysis of the project.
6.3. Recommendations of analysts on pricing policy.
6.4. Recommendations of analysts on product sales channels.
6.5. Recommendations of analysts on marketing activity and promotion channels.
6.6. Recommendations of analysts on the formation of USP for key consumers.
File name: ТЗ-2020-154
