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Sources of secondary information

Professional web search

Professional web search

The Internet is our main source of secondary data. Thanks to the work of millions of people around the world, we can speed up the collection of the necessary information. Search engines make it much easier to find the information you need.

Electronic and traditional media

Electronic and traditional media

Mass media (newspapers, magazines, industry portals)

Most media is political, news, economic or entertainment.

We are primarily interested in industry and corporate publications (including factory newspapers), in electronic form - portals and websites.

Systematized paid resources

Systematized paid resources

A huge amount of outdated and conflicting information on the Internet, as well as the market's need for operational data, led to the development of systematization and payment of relevant resources.

Technical literature

Technical literature

The knowledge of many generations of scientists, researchers, production workers is concentrated in reference books, special and technical literature.
A significant part of them has been published and is being published only on paper, for which it is impossible to make a contextual search.
Reference books, special and technical literature are the most important tool for transferring knowledge from generation to generation.
Ready marketing research

Ready marketing research

 Previously conducted marketing research is the source of three components:
- the report details themselves,
- methodology, that is, the methods used to collect and process information,
- research process.

Financial statements of enterprises

Financial statements of enterprises

As you know, financial statements can be official and managerial.

Official reporting is submitted by each company in accordance with the requirements of the law. Most often, official reporting includes a balance sheet and a profit and loss statement; these are the information available for most companies.

Statistical reporting of enterprises

Statistical reporting of enterprises

Statistics is an important component among the sources of secondary sources, rare research does without it.

In our work, we use statistical data both for Russia and other countries of the world.

Information about the foreign economic activity of enterprises

Information about the foreign economic activity of enterprises

Information on foreign economic activity (export-import)

Information about foreign economic activity is systematized by the customs services of almost all countries of the world.

We use both official and unofficial data for Russia, Ukraine, other CIS countries, the European Union, China and the whole world.

Information about bank transfers between organizations

Information about bank transfers between organizations

Information about bank transfers (transactions, payments) between organizations is classified as confidential information and is protected by law.
 
Nevertheless, for example, in Ukraine, such information is available and it can help a lot - it allows you to track the company's turnover, identify customers and partners of the company, this source is most popular in marketing research of the competitive environment.
 
The information format corresponds to the details of the payment order.
Information from research and design institutes

Information from research and design institutes

Research and design institutes are important sources of information:

- when determining the technologies used in enterprises,
- to obtain information about production capacities and consumption coefficients in the production of various products,
- for the selection of experts in the studied market,
- to obtain project documentation, drawings, diagrams and plans for the location of enterprises.

Patent search in Russian and international resources

Patent search in Russian and international resources

Patent search is the process of selecting relevant documents or information based on one or more criteria from patent documents or data. The search process is carried out from a variety of documents and texts, only those that match the topic or subject of the request.

Database

Database

Databases are systematized information about any objects, results of processes or subject area.

Databases are characterized by completeness, relevance, reliability and hindsight.

It is important to understand the origin of the information contained in the database and to correctly interpret it in the context of a particular task.

Corporate publications of various companies and factories

Corporate publications of various companies and factories

Corporate publications were originally conceived as a means of informing within the company and as a means of forming a corporate culture.
Corporate publications, including factory newspapers, inform about the company's achievements, current events, employees' leisure, and managers' statements.

Public reporting of enterprises

Public reporting of enterprises

Most public companies prepare issuer reports, statements of material facts, annual reports, and sometimes shareholder meeting minutes are available.

For joint-stock companies, a mandatory issuer's report is provided, which is prepared in accordance with the requirements of the law.

Promotional materials

Promotional materials

Promotional materials are one of the most accessible sources of secondary information.

We collect promotional materials in the process of studying websites and specialized publications, visiting exhibitions and offices. In addition, it is possible to receive closed advertising materials as a result of negotiations or correspondence.

Data collection using the "snowball" method

Data collection using the "snowball" method

As you know, the most effective problem solving is most often achieved by using information from several sources.

It is difficult to predict in advance what is the optimal combination of using various sources - which of them will turn out to be the most complete and reliable.