Definitions:
Product subsection - products inside the segment (approx. General direction; ventilated facades; rules; construction formwork; suspended ceilings; economic equipment; transportation of vehicles; ventilation equipment and others;
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| No. | The level of research | Necessary information |
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| I stage of research: market structure |
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| 1 | Segment | - Market capacity (rub. And TN.);
- Dynamics for 3 years and trends for 2-3 years;
- All grocery subsegents of this segment
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| 2 | Product subsection (products inside the segment) | - Capacity (rub. And tons) and dynamics, trend for 2-3 years;
- Profitability and seasonality;
- All consumer niches of this grocery subsection;
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| 3 | Consumer niches (consumer groups within the grocery segment) | - The main characteristics of the niche (portrait of the consumer);
- Capacity (rub. And tt.) And dynamics;
- Trend for 2-3 years;
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4 | The promotion channel and a chain of creating the value of the segment (segment structure) | - Redistributions from the manufacturer to the final product (including resale);
- Type and essence of value added;
- Change in the vacation price of aluminum at every redistribution;
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| 5 | Competitor profile pass in a consumer niche | - Company name;
- Market share on the segment, grocery subsection, niche;
- Key advantages (positioned, perceived)
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II Study stage: consumer niches |
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| - The main criteria for choosing a supplier;
- Profitability;
- Working conditions (payment, terms);
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Profile consumer pass | - Name and contacts of large organizations;
- The volume of profile consumption pass per year;
- Current supplier;
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| The main criteria for choosing a supplier at every redistribution; The dynamics of the development of each redistribution, the trend for 2-3 years; |
Study III: final product |
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Consumer of the final product | - Main groups of consumers;
- The main selection criteria for purchase;
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Competitor to the final product | - A group of products of-replacements;
- Key differences (positioned, perceived)
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File name: ТЗ-415-2015
