Promotional materials are one of the most accessible sources of secondary information.
We collect promotional materials in the process of studying websites and specialized publications, visiting exhibitions and offices. In addition, it is possible to receive closed advertising materials as a result of negotiations or correspondence.
Promotional materials allow you to:
- reveal the advertising policy and marketing system,
- identify the competitive advantages of the company,
- understand the result of their implementation in the form of products or services.
Analysis of changes in the content of advertising materials makes it possible to find out the vector of the company's movement - to identify both new areas of development and areas of activity that have become uninteresting.
