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Focusing on target customers increased sales by 3 times in 2 years

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Focusing on target customers increased sales by 3 times in 2 years

In 2005 Industrial Information Agency by order of "Webasto Rus" prepared a database of road transport companies (with contact persons) as potential wholesale consumers of starting heaters.

Focusing on a promising segment has made a significant contribution to the growth of sales of the company "Webasto Rus": revenue has grown over 2 years by more than 3 times: from 293 million rubles. in 2004 up to 922 million rubles. in 2006