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Research contributed to a 67% increase in revenue in 1 year

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Research contributed to a 67% increase in revenue in 1 year

Verkhnyaya Salda Metallurgical Plant (VSMZ) is the successor to the oldest Russian metallurgical enterprise founded in 1778 by Nikita Demidov. 

The main goal of VSMZ in 2005 was to optimize the production program. The owners of VSMZ (at that time - Sinara Group) attracted Industrial Information Agency to conduct marketing research.
 
  in 2006, market research revealed the demanded range of rolled products (among those produced at VSMP) and new customers.
 
The results of the study and the market situation made it possible to increase the production of rolled products from 52,986 tons. in 2006 to 73857 tons. in 2007 (by 39%), revenue respectively increased by 67% - from 820 million rubles. up to 1365 million rubles