Research of consumers of electrical products
Professional and regional characteristics of consumers
Calculation of the Net Promoter Score (NPS)
Negative and positive aspects of interaction with the Client
Calculation of the Customer Satisfaction Index (CSI)
Evaluation of the quality of the Client's products
Ease of purchase of the Client's products
Client's online store
Client’s service for the selection of analogues
Using chat with technical support
Using a billing service
Convenience of sources of obtaining information
Brand awareness and consumer loyalty of electrical products
Studied brands of electrical products
Main project results
Parameters of the consumer base that took part in the survey
Studied product groups of electrical products
Brand awareness
Brand #1 (Top of mind)
Brands that respondents remember
Brands that respondents know
General brand awareness
Brands that respondents buy
Customer loyalty
NPS index
Willingness to start using products from other brands
Non-price factors for choosing a brand of electrical products
Product quality assessment of the top 10 brands
Top 5 brands of electrical products
Brand availability
Complaints about product quality
Work of services on the manufacturers’ website
Sources of information about electrical products
File name: API-2145
