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Study of the market for metal products

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Дата разработки: 28.12.2019

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Study of the market for metal products

1. Evaluation of the nomenclature and assortment of products produced at the enterprise, recommendations for the redistribution of its brand assortment and production volumes, taking into account the trends of the global market for metal products and the technical capabilities of the enterprise.

2. Options for models of nomenclature and assortment groups of all metal products, taking into account the proportional substitution of the current line of products of the enterprise and redistributing products for promising and highly profitable ones, also taking into account the technical capabilities and production capacities of the enterprise and technological redistributions.

3. Determination of promising areas of development of the enterprise in the medium -term (until 2025) and long -term (until 2030) perspective indicating the types, volumes of production of metal products and possible sales markets for it:

3.1. Determination of targeted markets for products in the medium and long term: the main trends in the market; assessment of the capabilities and behavior of competitors, consumers, key factors affecting the development of markets; determination of imports, export; production; Visible consumption, existing input barriers.

3.2. Measures to optimize the structure of the production of the enterprise, taking into account the prospects, the forecast of the development of the global market for metal products and the technical capabilities of the enterprise.

3.3. Determination of directions for the redistribution of the nomenclature, assortment and volumes of sales and market shares, taking into account the forecast of the development of the global market for metal products and the technical capabilities of the enterprise, towards promising and highly profitable products.

3.4. Determination of a list of new types of products with high added value.

4. Analysis and forecast of price trends with a detailed breakdown by type of size and calculated group (stained) for each type of metal production

5. Recommendations on the formation (adjustment) of the sales network, taking into account the characteristics of the existing commercial network. Methods for promoting products in target markets and certification. Protectionist measures in the markets (customs duties, non -tariff regulation, assessment of the threat of arousal of anti -dumping investigations, etc.).

6. Narrow (problematic) places in the balance of the production process, the structure of production in factory redistribution.

7. The pricing formula for sales of spot types of products.

File name: ТЗ-470-2019