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Marketing research in the framework of the project “Construction of a metallurgical steel -rolling plant by a production capacity of 260 thousand tons/year in the Irkutsk region”.

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Дата разработки: 14.04.2014

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Marketing research in the framework of the project “Construction of a metallurgical steel -rolling plant by a production capacity of 260 thousand tons/year in the Irkutsk region”.

Part 1. Loma of ferrous metals.

A. The volume of the workpiece and consumption of scrap for 2011-1KV.2014. in the breakdown in the regions of Eastern Siberia, in thousand tons.

B. The main procurers/suppliers and scrap consumers in the region for 2011-2014. (The names and location of companies indicating the volume of thousand tons, the location of the lotomatic points, loading railway stations, a qualitative characteristic of the financial condition).

With. Average vacation prices for scrap metal in 2014 in rub. Without VAT, the procurers of scrap metal in the region, a change in prices compared to 2011. Assessment of influencing factors.

D. Analysis of capabilities and risks when providing a scrap metalloma of an electrometallurgical mini-factory. The prognosis of the actions of the scrapers when the mini-factory appears in the region of Eastern Siberia. Identification of possible scrap suppliers for a new mini-factory.

e. forecast and prospects for the balance of market of ferrous metal scrap in the region for 2014-2020. 3 scenarios (optimistic, basic, conservative). The forecast of the indicative level of scrap prices (common for Russia).


Part 2. The market of varietal and shaped metal rolling

A. The volume of the railway shipment and consumption according to the railway roller rolled for 2011-1KV.2014. in the breakdown in the regions of Eastern Siberia, in thousand tons. Assessment of factors affecting the variety metal rolling market in the region.

B. The main suppliers of varietal rental to the region for 2011-1KV.2014. (The names and location of companies indicating the volume of supplies in thousand tons, an assessment of the significance of individual subjects of the region in the shipment of manufacturers, high -quality financial characteristics). Analysis of sales channels (dealers, specialization, site). The forecast of the actions of suppliers and dealers when the mini-factory appears in the region.

With. The main consumers of the varietal rental in the region for 2011-1.2014. (name and location of companies indicating the volume, structure and period of procurement in thousand tons, specialization, quality financial characteristic). Analysis and identification of the most popular varietal rental for sizes, recommendations for the production of metal rolling by type and variety. The seasonality of consumption. The prognosis of consumer actions when the mini-factory appears in the region of Eastern Siberia.

D. Steel stamps for the production of varietal rental according to the sectors of use.

e. prices of varietal rental in the region in 2014. In rubles with VAT (on the basis of primary sources - wholesale buyers)

f. Implemented projects for the construction of metallurgical plants in Eastern Siberia and in the Far East with an analysis of their influence on the metal distribution market in the region.

G. Analysis of the influence of state programs for the development of the industry of regions (including the State Corporation of the Development of Siberia and the Far East) on the RERION metal distribution market.

h. Forecast and prospects for the market for the variety rental of the regional market for 2014-2020. 3 scenarios (optimistic, basic, conservative).

File name: ТЗ-129-2014