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Marketing study of demand for steel profile rental in various sectors of the engineering of Russia and the CIS countries.

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Дата разработки: 10.09.2012

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Marketing study of demand for steel profile rental in various sectors of the engineering of Russia and the CIS countries.

1. Profile rental. Product of engineering consumption.

1.1. Types of profiles. Their design features in the sub -sectors of the industry (automotive, transport engineering, heavy engineering, etc.);

1.2. Nomenclature of profiles and parts of manufacturing technology, taking into account the production capacity and the characteristics of the customer's production;

1.3. The specifics and volume of supplies of these types of profile for end consumers of the engineering industry (uniqueness, frequency, investment, region);

1.4. The specifics and volume of supplies of these types of profile for commercial and metal -trading organizations (uniqueness, frequency, investment, region).

2. The consumer market of specialized rental enterprises of the machine -building industry in Russia and the CIS.

2.1. The structure of the engineering industry by segments;

2.2. The main trends in the development of enterprises of the engineering industry, as the main consumer of the profile products of the customer (WTO, reduction in GDP growth in Europe, exchange rate, etc.);

2.3. Competitive analysis of the situation in the engineering market in relation to the capabilities of the customer company;

2.4. The forecast for the development of the market for profile products of the customer in the engineering industry.

3. Competitive analysis of the state of the metallurgical industry in the context of the production and sales of a steel profile: type of profiles, cost, volume, trends, forecasts.

4. SWOT analysis of the customer. Development recommendations. The strategy for working for periods of 3 and 5 years.

File name: ТЗ-365-2012