Conducting a marketing study of the global rental market from aluminum alloys in order to attract credit resources of the Vnesheconombank Group of Companies.
Object of study:
The global rental market from aluminum alloys;
Project products:
1. Branch tape
· Corps (alloy 3104)
· Right (alloy 5182)
· Cost (alloy 5051)
2. Rolls from non -frauduated alloys (0.5 - 5.0)
3. Ribbons from non -fucked alloys (0.5 - 5.0)
4. Plates
·World; (including: with a breakdown by regions: South and North America, the Azite-Pacific region, separately China, Japan, India, Eastern and Western Europe, Africa, the Middle and Far East)
· Russia;
Chronological period:
1. Retrospective period: 2005-2011
2. Forecast period: 2012 - 2022.
1. Demand analysis (consumption):
1.1. Description of the industries - consumers of project products, the largest Russian and foreign consumers of project products;
1.2. Assessment of potential consumption volumes in the future until 2022;
1.3. Description of key factors affecting the consumption of project products, demand drivers.
1.4. Data on the seasonality of demand
1.5. The nature of the market (monopoly, oligopoly, the sales market, customer market)
1.6. The main risks of a significant reduction in demand for the product (up to its complete disappearance) during the life of the project.
1.7. Ways to reduce risks associated with reducing the demand for project products.
2. Analysis of the sentence (production):
2.1. Project production forecast.
2.2. A detailed analysis of current prices for the product in the Russian and world markets and the prospects for changing prices for the next 5 years.
2.3. Comparative analysis of the prices of the company's offer and the main competitors.
2.4. Data on the seasonality of the proposal.
2.5. A comparative analysis of the technology used for the production of the product.
2.6. The main drivers of production growth and risks.
2.7. The planned introduction of new products for the production of products in the next 5 years.
2..8. Assessment of production growth potential to the level of saturation (Upside, natural and cash values) or a statement of the mature stage of the market.
3. Analysis of the competitive environment.
3.1. A detailed analysis of all competing enterprises. Analysis of the level of competition in the industry.
3.2. The planned increase in market share in the presence of strong competitors.
3.3. Review of manufacturers, profiles of the largest world and Russian manufacturers;
4. External environment.
4.1. The presence/absence of state regulation of pricing, sales volumes, as well as restrictions on the state access to key resources.
4.2. The tax environment and the trends to increase the tax burden in the industry/region.
4.3. Barriers of the entrance to the market.
