Installed research parameters:
- The item is nickel electrolytic powders, nickel carbonyl powders (hereinafter referred to as nickel powders) and nickel salts, in particular - sulfate nickel (hereinafter referred to as nickel salts).
- markets - domestic and world;
- The period of coverage - development prospects until 2020;
- consumers-all industries-potential consumers;
- Statistics (dynamics) according to production indicators and prices - since 2007.
1. Benchmarking (analysis of the best practices) of world and domestic experience in the production and use of nickel powders:
1.1. Nomenclature, volumes and areas of use of nickel powders and salts of nickel (analysis of use by industry industries, use ratio).
1.2. Analysis of the applied technologies in the production of nickel powders and nickel salts.
1.3. Overview of the leading world technologies for the production of nickel powders and Nickel salts.
2. General characteristics and structure of the domestic and world markets of nickel powders and nickel salts:
2.1. The prerequisites for the formation of markets.
2.2. Segmentation of markets by:
- nomenclature of powders and salts;
- areas/sectors of their application.
2.3. The segmentation of the main consumers by:
- consumer sectors;
- nomenclature of powders and consumption volumes;
- consumer qualities;
- motivation to choose.
2.4. Evaluation of the capacity of markets:
- determination of the total volume of markets;
- determination of the volumes that the market is provided at present;
- determination of the volume of market needs (presence/absence of deficiency);
- determination of the nomenclature of powders, their price and qualitative characteristics;
- Determining the potential of market growth in the future.
3. The state and trends of the development of the domestic and world markets of nickel powders: and Nickel salts
3.1. The main trends in consumer demand:
- nomenclature and quality characteristics of powders and salts;
- Assessment of forecast demand;
- Indicators that determine the demand factor.
3.2. Average prices and analysis of the dynamics of prices for the nomenclature of powders.
3.3. Foreign trade of the Russian Federation: Analysis of Russian exports and imports of nickel powders and Nickel salts:
- the share of powders and salts (in nomenclature) produced for the domestic market, and the share of powders and salts (in nomenclature) produced for the world market in the total volume of domestic production of powders and salts (export analysis);
- The share of domestic manufacturers and the share of world manufacturers in the total consumption of powders and salts of the domestic market (import analysis).
3.4. The main events and trends in the domestic and world markets of nickel powders and Nickel salts.
3.5. Analysis of factors affecting the dynamics of markets:
- increase/decrease in market capacity;
- a change in the composition of the participants (competitors) of the markets;
- Changing the needs of markets: according to the nomenclature of powders and salts, at the price and quality of characteristics.
3.6. Prospects for the development of domestic and world markets:
- increase/decrease in market capacity;
- change in the composition of the market participants;
- Changing the needs of the market: according to the nomenclature of powders and salts, at the price and quality characteristics;
- Prospects for the development of consumer industry and industrial-consumers of nickel powders and nickel salts.
3.7. Description of the key differences in the domestic market and the global market regarding the features of the formation and development prospects.
4. Competitive environment of domestic and world markets:
4.1. Analysis of participants in the domestic and world markets and determining the degree of competitiveness of domestic manufacturers in comparison with world (comparative analysis).
(indicating each company)
- nomenclature of powders and salts of nickel;
- production (cost and physical volume);
- applied technologies;
- geography and consumption volumes of main consumers;
- price policy.
4.3. Characteristics of the leading world manufacturers of nickel powders and salts of nickel, whose products are supplied to the Russian market:
- name, address information;
- the main indicators of activity (nomenclature, assessment of sales, etc.);
4.4. Assessment of the probability of entering the domestic market of world manufacturers of nickel powders and nickel salts in case of their use at the enterprises of the domestic industry.
4.5. The list of potential competitors and the definition of the advantages necessary for the competitiveness of domestic technologies and manufacturers in comparison with the world.
5. The resulting conclusions on the marketing study of the world and domestic markets of nickel powders and nickel salts:
5.1. Determination of the relevance of the direction from the point of view of world experience, the prospects for the development of sectors-consumers of powders and salts of nickel and prospects for the development of the use of nickel powders and nickel salts in other industries.
5.2. Determination of the nomenclature of powders and salts of nickel and areas of their use (industries) as the most promising.
5.3. Determination of the target segment (s) of the domestic and world markets:
- recommendations for determining the targeted market segment for the development of a grocery strategy;
- Recommendations for developing a strategy for promoting products in the market.
5.4. Determining the needs of the selected segment in the powders and salts of Nickel:
- by nomenclature,
- by volume;
- In competitive technologies and prices.
