1. Determining the volume of the market (for all target segments inside it):
2. Determining the situation in the markets in target segments:
- The situation in the markets of targeted products (steel, ferroalloys);
- the volume of sales of companies in monetary and natural terms of the company of the market of companies in each segment, with the allocation of sales of a product produced according to the technology using GE (for example, the volume of sales of steel according to production methods - electrical furnaces, marten furnaces, oxygen converters);
- A review of the prospects of technologies in which the GE (steel smelting in electric arcs, fervosa flesh in electrothermal furnaces), strategic development plans for large consumers of the GE, investment programs for the construction of new capacities using GE;
3. Determining the competitive situation in the market of GE suppliers:
- competing companies supplying GE for target segments;
- the volume of sales of the GE of these companies in monetary and natural terms The share of the market of competitors in each segment;
4. Determination of potential demand for GE
5. Determining the price segments of GE:
6. Pricing GE for the target segment:
7. Analysis of GE-substitutes:
5. The period of research.
File name: ТЗ-338-2012
