Stage 1. The formation and identification of the most promising types of products for the potential development of production on the basis of the total analysis of the following criteria:
- Products with the greatest technological competencies of the customer (development, the availability of the necessary technological base, specialists)
- Types of products in demand by current consumers of the customer, but not currently produced by the enterprise (based on the declared data)
- Types of products among the manufactured assortment of the customer, which are provided by the supply of foreign manufacturers in a significant amount.
List of grocery directions:
- Ceramics (silicon nitride, silicon carbide, zirconium dioxide, aluminum oxide)
- Carbon fiber products
- Fiberglass products
- connecting for PKM
- mirrors operated in conditions of reduced/elevated temperatures,
- Flights
- Light filters
- substrates for electronic equipment
- Fiberglass
- thin -film coatings
- anti -stick suspensions
- Ceramic film
- structural adhesives
- Cellular aggregates
- thermal insulation materials
- Electro insulating compounds
The ranking of all identified types of products and based on the results of joint discussion from customers defines the TOP-10 of the most promising types of products, taking into account all criteria.
2. Stage. Analysis of markets of the most promising types of products. The following information will be presented in the market of each type of product:
2.1. The dynamics of products consumption in the Russian market 2015-2019, tons/dollars.
2.2. The share of the supply of foreign manufacturers, 2015-2019, tons/dollars.
2.3. The volume of export supplies, 2015-2019, tons/dollars.
2.4. The main competitors (scale, specialization, competitive advantages, distribution, development plans)
2.5. The most significant consumers (volume of consumption, product requirements, conditions and readiness of working with products of the new manufacturer)
2.6. The most popular products of products, characteristics
2.7. Market price level
2.8. Forecast of market development, 2020-2025, tons/dollars.
3. Stage. Development of a marketing strategy
3.1. The current share of the customer in the markets of the studied
3.2. Assortment and price strategy (promising types and brands of products, characteristics, price level)
3.3. Strategy for promoting in the Russian market (promising consumers, promotion methods)
3.4. Export strategy (promising countries, consumers)
3.5. Assessment of the potential volume of sales by the customer of the studied markets and market shares, 2020-2025, t
3.6. Barriers and risks of the implementation of strategy, anti -crisis and anti -trial measures
File name: ТЗ-2020-187
