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Marketing study of the Russian market of high -precision positioning systems

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Дата разработки: 22.06.2016

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Marketing study of the Russian market of high -precision positioning systems

1. The composition of the services of high-precision positioning systems provided in Russia and the world at the time of research, to predict the emergence of new high-precision positioning services in the Russian market in the future for 3-5 years;

2. The annual volume of the high -precision positioning market in Russia, as well as the volume of the provision of each individual service, starting since 2013,

3. Forecast of changes in the volume of services provided in the future for 3-5 years;

4. The segmentation of the Russian market of high -precision positioning services in the following cuts:

- groups of services;

- regions of the provision of services;

- conditions for the provision of services, including value and terms;

- Navigation equipment of consumers (hereinafter - NAP) of high -precision positioning, including the manufacturer/supplier, with reference to the service provided.

5. Consumer analysis in the Russian high -precision positioning market:

- categories of consumers of high -precision positioning services;

- the existing potential of demand for each separate service;

- a forecast for a change in demand for high-precision positioning services in the future for 3-5 years in consumer groups.

6. Analysis of companies providing high -precision positioning services, including:

- assessment of the volume of services by key participants in the Russian market;

- identification of effective marketing tools

- a forecast for changes in the number of competitors and their presence in the Russian high-precision positioning in the future for 3-5 years.

7. The existing and potential barriers of the Russian market of high -precision positioning services for the development of the customer and determine the possibility of overcoming them;

8. Analysis of the prospects for the development of high -precision positioning services provided by the customer, including:

- analysis of 5 Porter forces;

- Pest analysis;

- Swot analysis.

9. Recommendations for the development of customer services in the Russian market of high -precision positioning services, including:

- Changing the conditions of the services provided, including prices;

- access to new regional markets;

- creation of new services;

- The use of new marketing tools.

File name: ТЗ-227-2016