Approaches for marketing research on the laboratory services market:
- The practice of providing services for external customers for testing wires and cables, for such companies, collecting other information:
- all types of services in the field of testing and examination;
- other types of services provided;
- Basic specialization (type of services in the field of testing and examination);
- the volume of the provision of services of everything, including within the framework of the main specialization;
- financial indicators of activity (revenue, profit, profitability);
- Assessment of the volume of services rendered in the segment of wires and cables in monetary terms
- declared prices for services;
- Work experience for state customers (customers, type of services, cost, working conditions). Stage. Identification of specialized companies providing tests and examination services in the region of the project (CFF and North -Western Federal District. Identification of specialized companies providing testing and examination services in the region of the project (CFF and National Security and Defense Council Stage. Identification of specialized companies providing testing and examination services in the region Project (Central Federal District and National Security and Defense Council of Stage Stage. Identification of specialized companies providing tests and examination services in the region of the project (Central Federal District and National Security and Technology). Etap. Identification of specialized companies providing testing and examination services in the Project and CFF region
Stage 3.
- General information about the types of laboratory tests and examination by companies accredited by wires and cables (not only services in this segment)
- The main types of tests provided by the studied laboratories
- Evaluation of the market capacity for certification and testing of wires and cables in 2018
- Assessment of competitors (the number of competitors in the market, location, list of competitors, ranking competitors in terms of the volume of services provided, prices for services).
- Commercial conditions: terms of the provision of services, payment conditions, other services.
- Experience in the market of the most successful companies (including the most popular services).
- Assessment of the prospects of entering this market.
- Measures for the effective promotion of certification and testing services.
Stage 4.
4.1 Formation of a list of private and state consumers (customers) of laboratories on the basis of analysis of public tenders indicating the information of interest:
- name of the company - consumer;
- location/physical address;
- contacts (phone and/or email);
- Types and volumes of the tests ordered.
4.
File name: ТЗ-80-2019
