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Marketing study of the potassium chloride market

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Дата разработки: 19.07.2016

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Marketing study of the potassium chloride market

CONTENT:

1. General information about potassium fertilizers.

1.1. Types, characteristics, areas of application.

1.2. The main raw materials for the production of potassium fertilizers.

Geography of deposits/sources of raw materials. Reserves.

1.3. The main technologies for the production of potassium fertilizers.

1.4. The dynamics of potassium fertilizers for the period since 2006. to 2016

1.5. Substitute goods.

2. Potassium chloride market parameters in 2006 - 2016. (The world market, including in the division of countries: the Russian Federation; Canada; Belarusian; Germany; China; Israel; USA; other gagros in the potassium chloride market).

2.1. Types, characteristics, areas of potassium chloride

2.2. Analysis of supply and supply.

2.3. Factors affecting the development of the potassium chloride market

2.4. Material support for the potassium chloride market:

2.4.1. Geography of deposits.

2.4.2. Reserves.

2.4.3. The main manufacturers.

2.5. Exporters and importers of potassium chloride (in the division by brands).

2.6. The main traders (including the organization of sales with the main manufacturers).

2.7. The dynamics of production, export, imports (in the breakdown by brands of potassium chloride).

2.8. The dynamics of price for potassium chloride (in the breakdown by manufacturers and grades of potassium chloride).

2.9. Mechanisms of pricing in the potassium chloride market.

2.10. Data on the level of loading of production capacities.

2. 11. Comparative analysis of manufacturing companies of potassium chloride, including at cost

production, level of profitability (gross profit, ebitda).

2.12. A comparative analysis of the planned structure of revenue (sales geography and types of products) and costs, main costs of costs, profitability (gross profit, EBITDA) of the VKK CJSC, with indicators of comparable projects/companies (Russian and international).

2.13. A brief overview of the market of the main replacement goods.

2.14. Contract prices for potassium chloride for different countries of importers 2011 - 2016. on the terms of FOB Baltic.

2.15. The level of contract prices for China, the rationale for the level.

2.16. Comparison of the dynamics of contract prices FOB Baltic and medium -term prices for the period 2011 - 2016.

2.17. Dynamics of export potassium fertilizers from the Russian Federation 2011-2016.

2.18. The dynamics of domestic potassium chloride consumption by Russian companies 2011-2016. In the section on companies and types.

3. The forecast for the development of the potassium chloride market (including taking into account the prospects of the market of complex fertilizers) until 2033 (the world market, including in the division of countries: Russian Federation; Canada; Belarusia; Germany; China; Israel; USA; other countries; other countries; -Grots in the potassium chloride market).

3.1. The forecast of supply and demand.

3.2. Factors affecting the further development of the potassium chloride market

3.3. Forecast dynamics of potassium chloride production (in smash chloride potassium chloride and manufacturers).

3.4. Overview of key promising investment projects of the potassium chloride market (implemented until 2033) according to the following parameters: current stage; power/volume of production; investment size; initial and expected terms for input capacities and output at full load; financial indicators (cost of production, profitability); sales strategy; Swot analysis of projects and evaluating their competitive advantages.

3.5. Forecast dynamics of export, imports (in the breakdown into grades of potassium chloride).

3.6. Forecast dynamics of prices for potassium chloride FOB Baltika and the domestic market of the Russian Federation (in smashing by brands of potassium chloride) 2016-2033.

3.7. Planned contract prices for the near future of various manufacturers

3.8. The main directions of exports (in the breakdown by brands of potassium chloride).

3.9. The forecast for the development of the market of the main goods-substitutes.

3.10. The forecast of key indicators affecting the sales and price of products in the Russian Federation.

4. Conclusions.

File name: ТЗ-246-2016