The goals and objectives of the marketing research
Review and assessment of a market of highly purified aqueous solution of carbamide concentration of 32.5% and 50%, crystalline carbamide of the brand Ch.D.A. for industrial output, determine the main players, market capacity, company position and prospects in the market
The content of the market analysis
Analysis of the level of competition in the industry (it is recommended to use the "Five Competition forces" scheme of M. Porter-to consider the "market force" of suppliers, consumers, existing and potential direct competitors, competitors producing substitute products).
Pest - analysis
SWOT - analysis
Product market characteristics:
- geography of the market;
- analysis of the state of the market, its growth rate;
- current and potential (forecast) market volume;
- degree of saturation;
- the dynamics of development (including the emergence of new players, the dynamics of sales, key changes and trends, the current stage of the market life cycle);
- description of the structure (main segments) of the market;
Competitive market environment:
- the main direct competitors and competitors producing the replacement products: in the main competitors: position in the market (location, market share), current and forecast production facilities, the main competition strategy, competitive advantages and disadvantages (necessarily in the case of the oligopolistic structure of the market- the presence of the presence several large players in the market);
- density and geography of competition;
- indicators of market concentration;
Potential consumers of a new product and analysis of consumer preferences
Analysis of the structure of sales:
- geography of sales and main distribution channels
- data on the seasonality of demand or proposal;
- main sales channels and sales stimulation methods (advertising, merchandising, etc.);
- Prophetic principles, historical dynamics of the price of the product and the forecasts of its change;
Existing entrance barriers to the industry (including legislative restrictions, restrictions on access to key resources, limitations on the scale of production);
Conclusions and recommendations
