- hemacons (including for saline),
- construction grids,
- pipes (gas pipelines, water pipelines),
- Profile and water finishing materials (plates, profiles),
- tanks for drinking water,
- Tanks with a capacity of more than 300 liters (for storing fuel, technical fluids),
- Super -resistant fiber,
- Geotextiles,
- parts of the car structure (door panel, component of the luggage department, bamper, thresholds)
- conducting a marketing research - determination of the advisability of the customer’s participation in the implementation of investment projects for their production.
Tasks:
- describe the state of the modern polymer product market;
- provide information on the main manufacturers of polymer products and production volumes;
- provide information on the use of polymer products;
- to develop forecasts for the development of the market for polymer products (production volumes, consumer volumes, prices);
- To develop recommendations for the customer for entering the polymer products market, production and sale volumes, the choice of the region of placement of production, the choice of specific marketing strategies and sales markets.
The results of the marketing research
1. General characteristics of the global polymer product market:
- raw material base - reserves and their distribution;
- production volumes (according to countries) and main manufacturers;
- trade volumes;
- a description of the use of polymer products in the main industries;
- consumption structure;
- product characteristics that affect the choice of consumers.
- Forecast of market development.
2. Production of polymer products in the region (Kazakhstan, CIS countries, China, India, Turkey, Iran):
- characteristics of the industry;
- pest analysis of environmental factors;
- Analysis of factors of the industry environment - analysis "5 Porter forces"
- main manufacturers (market share, production and sales volumes, production capacities and their use, competitive advantages and development strategies);
- Assortment and characteristics of products;
- production volumes and its dynamics for the period 2005-2012.
- legislative and non-commercial requirements for polymer products produced in the territory of the Republic of Kazakhstan (transfer of GOST RK, etc.)
3. Characterization of foreign trade supplies:
- volumes and structure of exports;
- directions and channels of exports.
4. Demand for polymer products in the Republic of Kazakhstan and the region (Kazakhstan, CIS countries, China, India, Turkey, Iran)
- consumption volumes in the Republic of Kazakhstan and in the region;
- structure of consumption (main consumers, consumption volumes, geography of consumption, specifics, etc.) in the Republic of Kazakhstan and in the region;
- supply structure (main suppliers, consumption volumes, geography of supplies, specifics, etc.) to the market of the Republic of Kazakhstan and the regional market;
5. Price analysis and price forecast:
- General dynamics;
- the dynamics of export prices of Kazakhstani manufacturers and the structure of the cost of products;
- domestic prices in the Kazakhstan market;
- determination of the dynamics of demand/supply, sources of supply and analysis of differential in pricing in all potential sales markets for Kazakhstani polymer products;
- determination of the structure of logistics costs (types of transport - railway, automobile, aircraft, transport routes) for the shipment of Kazakhstani polymer products from target points to the p points of potential consumption markets;
- determination of long -term trends, patterns and correlations in the price of each basic type of polymer product with macroeconomic parameters or prices for the main exchange products indicating the basis for price forecasts (for example, oil or gas, or world GDP growth, etc.);
- Development of price forecasts for all potential sales markets for Kazakhstani polymer products for three scenarios based on the selected basis (forecasts until 2025).
6. Forecast for the development of the polymer product market (until 2025) and conclusions for the customer:
- a forecast for the development of capacities and volumes of production and consumption in Kazakhstan and the region (CIS countries, China, India, Turkey, Iran);
- competition in the industry and the assessment of the competitiveness of the customer in the polymer product market;
- recommendations for the customer for entering the market and choosing priority market segments;
- recommendations for the choice of types of products that are able to provide the highest value added for the customer;
- analysis of the competitiveness of Kazakhstani products at a price (that is, in what interval the price of the plant should be) in all potential sales markets;
- forecast for the development of the world market and promising markets for customer products;
- forecast for domestic demand and recommendations to increase the volume of sales of customer products;
- Recommendations for choosing the optimal region for placement of production;
- recommendations for choosing the optimal distribution of polymer products;
- Recommendations for the choice of optimal logistics schemes (types of transport - aviation, railway, road, use of forwarding companies, warehouses, logistics centers, etc.) and reducing transportation costs.
