The studied segments:
- owners of fleets from 50 cars/buses
- Cargo tire dealers
1. Database of car park owners
1.1. Business name
1.2. Kind of activity
1.3. Address
1.4. Phones and other contact details
1.5. Revenue for 2011
1.6. Brands of operating vehicles or buses
1.7. Total car fleet
1.8. Car park size using cargo tires
1.9. Purchased brands of freight tires
1.10. Purchased size of cargo tires
1.11. Practice of using restored tires
1.12. Necessary additional service (disposal, restoration, etc.)
1.13. Persons responsible for determining the brand of tires and for purchases
1.14. The presence of a brand of tire brand from the brand of the car
1.15. Compliance with the principle of compliance with the axes and the tires used, the causes.
1.16. The presence of the dependence of the tire brand on the installation axis
1.17. The nature of the cargo transported
1.18. The presence of the dependence of the car brand on the nature of the cargo
1.19. Channel for the purchase of cargo tires (directly from the manufacturer or at the dealer), the reasons
1.20. The desire to work with manufacturers for tripartite agreements (park-dealer producer)
1.21. Factors affecting the choice of tires (price, brand, price ratio, quality, walking, fuel consumption, recommendations, own experience)
1.22. Suppliers of cargo tires
1.23. Purchase procedure (price request, tender, other options)
2. Dealers for the sale of freight tires
2.1. Business name
2.2. Kind of activity
2.3. Address
2.4. Phones and other contact details
2.5. Revenue for 2011
2.6. Manufacturers of cargo tires sold
2.7. Reasons for choosing these manufacturers
2.8. Sales nature: retail, wholesale or both
2.9. Number of retail points
2.10. The presence of a car service at the dealer (tire fitting, a deposit, balancing)
2.11. Information about the presentation of tire manufacturers in the region
2.12. Types of support for tire manufacturers (branding points of sales, availability of advertising materials in stores)
2.13. Plans to create an additional service (disposal, restoration, etc.)
