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Marketing and strategic analysis of the market position of the RUSNANO project company for entering the European market.

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Дата разработки: 07.12.2015

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Marketing and strategic analysis of the market position of the RUSNANO project company for entering the European market.

a) The formation of the best strategy and business model of PC for entering the European market (Stage 1):

- Analysis of the potential market

- The current state and dynamics of the LED market in the division of market segments in Europe

- the main technologies for the production of substrates and printed circuit boards in the breakdown in market segments

- The dynamics and forecast of the size and volume of the market of substrates and printed circuit boards in Europe in the division of market segments for the period from 2014 to 2020.

- Analysis of the competitive environment:

- Key manufacturers of substrates and printed circuit boards (technology used, volume and size of sales, market position)

- The level of competition

- average sales prices in market segments

- Analysis of buyers

- Key buyers of substrates and printed circuit boards in Europe in dividing by market segments (volume and size of orders, products produced)

- Market structure

- preliminary analysis of customer behavior

- SWOT Analysis for each of the strategies and business models of the PC in the European market

- Preliminary analysis of the market position of PC

- Comparison of various strategies and business models of the PC for entering the European market (potential market, barriers for entering, competitive environment, etc.)

- Recommendations for the best strategy and business model of PCs for entering the European substrates and printed circuit boards

b) a detailed analysis of the best strategy and business model PC for entering the European market (Stage 2):

- PC (rusalc) swot analysis

- Comparison of PC technology with other technologies

- Potential use of PC technology

- determination of market segments with the highest potential

- detailed analysis of 3 market segments with the highest potential

- Analysis of competitors (technology used, volume and size of sales, market position)

- customer analysis (volume and size of orders, products produced, etc.)

- Key market trends

- SWOT Analysis of PC technology

- Analysis of the market ecosystem in the breakdown by market segments

- Distribution channels

- detailed analysis of customer behavior

- Analysis of the size and volume of the potential market for PC

- Recommendations for the best marketing strategy of the PC for entering the European market

File name: ТЗ-443-2015