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Marketing research and analysis of the market of electrical buildings 2015-2018.

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Дата разработки: 09.07.2015

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Marketing research and analysis of the market of electrical buildings 2015-2018.

Section 1. General characteristics of the market of electrical buildings

1.1. Description of electrical housings used in the production of cabinets of electrical paneling equipment

1.2. Classification of electrical buildings (at the place of accommodation, design, scope of application)

1.3. Production of electrical buildings: materials and technologies

1.4. The current state of the domestic market

1.5. Factors affecting the development of the market


Section 2. Structural analysis of the market of electrical buildings

2.1. The volume and structure of the market in monetary terms

2.2. Segmentation of the market volume in the context of the assortment (floor shields, hinged shields, floor and apartment shields)

2.3. Segmentation of the market volume in the context of the origin of products (domestic/imported)

2.4. Market segmentation in the context of manufacturers

2.5. Import

2.5.1. Import segmentation in the section of the assortment

2.5.2. Import segmentation in the context of origin

2.5.3. Import segmentation in the context of manufacturers

2.5.4. A list of imports of imports to the domestic market, sales volumes, sales schemes

2.5.5. Main consumers of imported electrical buildings

2.6. Domestic production

2.6.1. The total volume of the domestic market, segmentation in monetary and natural dimension

2.6.2. Segmentation of domestic manufacturers of electrical buildings (list, sales volumes)

2.6.3. Currication segmentation in the context of the assortment

2.6.4. Comparative cost of analogues from different manufacturers

2.6.5. The main competitive advantages of the leaders of the Russian market of manufacturers of electrical buildings

2.7. Structural map of the market

2.8. Price segmentation (description of the upper, middle and lower price segments, comparative cost of analogues for different manufacturers)

2.9. Consumer segmentation (overview of the main consumers of products for each price group indicating the share of segments in the total volume and sales volume in the segment with the division of manufacturers)

2.10. Ways to enter the market to the market

2.10.1. The main players for each way out (own sales, dealers)

2.10.2. Who makes decisions on the purchase of electrical buildings (customer, designer, installer, general contractor or others) with weight in the total amount of purchase decisions made

2.10.3. What factors affect the decision on the purchase of electrical buildings (brand recognition, price, ease of installation, product quality, convenient catalog, availability of software, etc.) with the weight of each factor

2.11. Drivers of growth of domestic consumption

2.12. Market threats


Section 3. Profiles of key players in the domestic market


Section 4. Conclusions and forecasts of the development of the domestic market

File name: ТЗ-236-2015