1. Introduction. The prerequisites for the study of the study. General information about products.
The main objectives of the study.
- Assessment of existing and potential demand for project products in Russia, CIS and key groups of consumers;
- Obtaining quantitative data on markets for groups of key consumers of project products;
- Identifying drivers of growth in project consumption by groups of key consumers;
- Comparison of the product used in the project, with existing and promising Russian and foreign analogues, including With other materials.
2. Object of research.
- The objects of the study are existing and promising markets and their segments, where it is possible to use silicated graphite
3. The objectives of the study.
3.1. Determine the volume of the market for the product product:
3.1.1. the size and capacity of the markets of Russia, the CIS (in monetary and natural terms) (2006-2011);
3.1.2. forecast for the development of these markets (in monetary and natural terms) until 2020;
3.1.3. analysis of the dynamics of these markets, basic trends and basic factors affecting the historical and predicted development of these markets (growth drivers);
3.2. Determine the competitive situation in the market of project suppliers
3.2.1. Description of key competing companies supplying project products;
3.2.2. line of products of competing companies;
3.2.3. sales/production of silicated graphite/products from it
3.2.4. The main segments of sales of silicated graphite
3.2.5. Plans for the development of the production of silicated graphite
3.2.6. comparison of specific products of the project with competitors (price, wear resistance, service life, strength limit, etc.);
3.3. Determine the potential demand for project products separately for all consumer groups:
3.3.1. assessment and justification of potential internal demand for project products by year (2006-2020) in natural and monetary terms in all consumer groups;
3.3.2. Factors affecting market development (growth drivers).
3.4. Determine the barriers to enter the project of project products separately for all consumer groups:
3.4.1. The most significant barriers (established connections, technological know-how, IP, mandatory certification, long-term tests, consumer orientation to their own production, reputation, export and import duties).
3.5. Determine the promotion methods and sales channels of project products
3.5.1. Key methods for promoting products in the market;
3.5.2. Basic sales channels;
3.5.3. organization of sales system;
3.5.4. the principles of the main competitors;
3.5.5. The main dealers presented on the market;
The main regions in which competitors work, dealers.
3.6. Class of added value (powder. Products)
3.7. Analyze alternatives of project products
3.7.1. alternative types of materials based on current and promising technologies in this area;
3.7.2. competitive advantages and disadvantages of technology/project materials;
3.7.3. Analysis of possible substitutes for project products for all consumer groups at the moment and in the future.
4. The period of research.
- Actual data for the period 2007-2011.
- Forecast data for the period 2012-2020.
5. Geography of the study.
5.1. Detailed analysis in the key market: Russia, CIS - market scale in comparison with the Russian Federation
