Product A. Katanka aluminum electrical
Product B:
- Special automobile pipelines (aircraft) with conductive residential from aluminum alloy
- Wires with high temperature loading capacity (high -temperature wires) of power lines
- Self -supporting isolated wire (SIP); Protected wires
- Thunderbage (OPGW)
Research geography and target consumers
Russia, CIS, Baltic countries
Chronological period:
2005–11, 2011, forecast in the future 2020.
Key issues that must be disclosed in a marketing study:
1. Evaluate the volume and structure of the market
1.1. Analysis of the volume and structure of imports/export/internal production in 2005 - 1 half of 2011. product A in natural and value terms.
1.2. Analysis of the volume and structure of imports/export/internal production in 2005 - 1 half of 2011. product A in natural and value terms.
2. Analysis of price levels
2.1. Analysis of the dynamics of prices for products A and B in relation to 2006;
2.2. Analysis of the main drivers of changes in prices for product A and B
2.3. Pricing mechanism for product A and analyst products; product V.
3.1. Analogues of the target innovative product A;
3.2. Profiles of the main manufacturers of product A;
3.3. Analysis of the competitive environment for the selected products. Assessment of competitive advantages of manufacturers. Review of business models of foreign and domestic manufacturers.
3.4. Assessment of the market shares of existing manufacturers in the product market A, in 2005 - 1 half of 2011. Evaluation of the barriers to the market for the product A. evaluate the "conditionally free" market share.
3.5. Comparative analysis of product A and analogs: analysis of the target innovative product from the point of view of the main product characteristics (price, technical characteristics) based on data presented by the customer and collected in accessible sources; preparation of a conclusion on the comparative characteristics of the target product;
3.6. Model of basic product characteristics;
3.7. The target portrait of consumers of product A project (segmentation, consumer preferences, preference to the Russian manufacturer). Analysis of the structure of product consumption A in the context of the main types of products and consumer groups in 2005 - 1 half of 2011. Key competitive advantages of products that are important for each group of consumers and their purchase mechanisms by customers.
3.8. Analysis of the main sales channels for product A project.
3.9. The products of the target innovative product in;
3.10. Profiles of the main manufacturers of the product in;
3.11. Analysis of the competitive environment for the selected products. Assessment of competitive advantages of manufacturers. A brief overview of business models of foreign and domestic manufacturers.
3.12. Assessment of market shares of existing manufacturers in the product market in, in 2005 - 1 half of 2011. The assessment of the "conditionally free" market share.
3.13. The target portrait of consumers of the product in the project (segmentation, consumer preferences, preference to the Russian manufacturer). Analysis of the structure of product consumption in the context of the main types of products and consumer groups in 2005 - 1 half of 2011. Key competitive advantages of products that are important for each group of consumers and their purchase mechanisms by customers.
4. Analysis of market consumers A and B:
4.1. Review of the main consumers of the product V. The list of main projects in which the product V.
4.2. Overview of the main segments of the product market in the following section: the power cable market (medium and high voltage); the market for non -insulated wires (special emphasis on high -temperature wires); The market for self -supporting isolated wires (including protected wires). Analysis of the volume and structure of imports/export/domestic production in 2005 - 1 half of 2011. In natural and value terms. Evaluation of manufacturers' capacities. General characteristics and forecast for the development of the product market in until 2020.
4.3. Portrait of consumers in these segments.
4.4. The main suppliers of the raw materials of the product A for product manufacturers in the context of groups of products consumed.
4.5. Possible new market consumption markets A.
5. Assessment of trends and market forecast
5.1. Key drivers in the growth of segments of the market of products A and B for the period 2011-2020;
5.2. Restrictions, opportunities and threats of growth/fall in consumption in various segments for various consumer groups;
5.3. Forecast for the development of market segments and separately these products A and B, taking into account the development of innovative methods (market potential to the level of saturation (upside, natural and monetary quantities) or a statement of the mature stage of the market segment);
5.4. Forecast for price dynamics in various segments and separately for product and research;
5.5. Forecast for the permissible share of products and on the target segment of the market/niche;
5.6. The main trends in the distribution of product A of the project;
5.7. SWOT analysis of the project for the release of the target product A indicating the main risks of its sale;
5.8. The relevance of the implementation of the project for the production of targeted products in the current market conditions.
