Part 1. Market analysis
1.1. The global market of HoCons
1.1.1. Description of products. A comparative analysis of the characteristics, areas and methods of use with analogues (MEMS-communications, rugs, hall sensors).
1.1.2. Market data over the past 5 years (2006 - 2010). Market forecast 2011-2015 ..
1.1.3. Market geographical segmentation (consumption). Main regions: Sish, EU, Juva.
1.1.4. Analysis of the structure of the market in the main areas of application. Prospects for the development of the use of rugs for each area of application ... 1
1.1.5. Analysis of the main consumers and a description of the main needs of the main groups of consumers.
1.1.6. Drivers and barriers of market development.
1.1.7. Market business model. The price added chain.
1.1.8. Profiles of leading global manufacturers of rugs and analogues. Production structure, production volumes, revenue, EBITDA, market share. Plans for the introduction of new products.
1.2. Russian Hercules market and the CIS
1.2.1. The state and forecast of the market for 2010-2015. The share of export-import.
1.2.2. Market segmentation by regions/countries.
1.2.3. Market segmentation for the main consumers. Description of the main consumers and their needs.
1.2.4. Drivers and barriers of market development.
1.2.5. Profiles of the main Russian manufacturers of the rugs.
Part 2. Analysis of business strategy
2.1. Description of project products. Competitive advantages. Comparison with analogues.
2.2. Strategy for promoting and selling project products in domestic and foreign markets. Description of the main consumers.
2.3. Analysis of production costs.
2.4. Analysis of the market for suppliers of raw materials and materials.
2.5. Description of the project site. Analysis of sales logistics.
2.6. SWOT analysis of the project.
2.7. Project risks analysis.
