- Review and description of the market structure, real and potential size (capacity and potential market capacity)
- Features of the development of the market and its segments.
- The prospects for the growth of the industry and the stage of its life cycle.
- The results of the consequences of the influence of the economic crisis on the market.
- General dynamics and structure of export-import
- Assessment of the dynamics of seasonal offers in the context of types of air conditioners (for the B2C market)
- Classification of air conditioning equipment in the context of B2B and B2C markets (according to the type of structure, economy, noise level, on the main produced lines, etc.)
- Finding a compliance of this classification models of all domestic and foreign manufacturers presented on the market
- The structure and scale of competition, the characteristics of the main competitors (in parameters: working time in the air conditioning market, the number of models offered, the breadth of the services provided, etc.)
- Assessment of changes in the positioning of participants in the market of Moscow and MO
- Product sales system in the Moscow, MO region (existing sales channels, products promotion methods in the channel)
- Factors affecting the formation of prices for products and services of the enterprise in the context of the main types of equipment, in the Moscow and MO market
- Expert assessments of the B2B market specialists on specialization, quality and criteria for choosing air conditioning equipment
- Assessment of consumer preferences in the B2C market (as a result, it is necessary to distinguish 5-10 marks of products that are in greatest demand, evaluate high demand factors for these products)-a questionnaire of 15-20 questions, poll 150 Moscow (region)
- The structure of industry costs, in the production of air conditioners (household, industrial) Russian and imported brands produced in Russia
- Assessment of the risks of entering the industry (for manufacturers, sellers, installers)
File name: ТЗ-549-2010
