- To explore the market prospects of the microchip PCR amplifier, including the circle of potential users, the scope of applications, pricing, competitive environment, legislative regulation, etc.
- To analyze the structure and needs of the market through telephone interviews with end users and market experts
- Evaluate the market position of the device, including a potential market share and sales volumes (in the context of various market segments) for a 5-year prospect
1. Determination of market segments of microchip PCR amplifiers and microchips with lyophilized test systems:
- List of potential applications/market segments
- The most promising segments
2. Potential markets of microchip PCR amplifier:
- structure, demand, trends, drivers/obstacles
- sales channels and distribution organization
3. The structure and needs of potential consumers:
- the presence of unsatisfied demand and its source
- Key points of decision-making on the purchase of a new PCR amplifier
- User budgets for the needs of the PCR analysis (equipment and consumables)
- specific conditions for conducting PCR analysis in laboratories of various profiles
- Assessment of the strengths and prospects of an innovative microchip PCR amplifier
4. Characterization of the competitive environment:
- Direct competitors
- the possible emergence of new technologies in the forecast period
- possible actions of competitors when a new player appears on the market
5. Key competitive advantages of microchip PCR amplifiers and microchips with lyophilized test systems in the following parameters:
- Specifications
- performance and effectiveness
- The price of the amplifier and current expenses
- General impression of the product
6. SWOT analysis of the product
7. Assessment of the share of the market of innovative microchip PCR amplifier and sales volumes (in the context of various market segments) for a 5-year perspective by type of product:
- PCR amplifier
- consumables (microchips and lyophilized test systems)
8. The availability of special legislative regulation for the market segments
9. Assessment of the strategy of positioning and distribution of the microchip PCR amplifier (based on additional information provided by the customer)
