Subject of study:
Object of study:
Research objectives:
- Determination of consumers of special passenger vehicles.
1. SPTS market segmentation for functional purposes, execution of the body-furgon (passenger> 8 seats, cargo-passenger> 8 seats), by type (body body material)
2. price positioning, comparison of the technical parameters of the SPC;
3. Consumer preferences by key factors in choosing automotive equipment;
4. Consumer price expectations;
5. Description of the process of buying SPCs, models of decision -making;
6. The degree of consumer satisfaction (operators)
Geography:
The conditions for choosing respondents for a survey and interviews:
The organization in which the respondents work is purchased and operates the SPC (the purchase of new SPCs was carried out in 2018-2021).
Respondents' positions:
- Director/Head making decisions on the purchase of freight vehicles;
- Head of the transport service (transport management).
File name: ТЗ-2021-128
