Determine the conversion of consumers of all -wheel drive trucks
Determine media subjects to consumers of all -wheel drive trucks
Composition and sample of research:
The studied commodity groups - all -wheel drive trucks:
- on-board vehicles (total weight 12-26 tons, wheel formula 4x4, 6x6, 8x8);
-saddle tractors (total weight 21-33 tons, load on the saddle-linked device 12-22 t., Wheel formula 6x6, 8x8);
- shift buses (wheel formula 4x4, 6x6, number of passengers: 14-22);
- Special equipment on the chassis of all -wheel drive cars.
Objects of research:
Organizations operating all -wheel drive trucks (P/PGA).
The conditions for choosing respondents for the interview:
The organization in which respondents work operates and purchase all -wheel drive trucks (PGA).
Respondents hold the following position:
Director/Head making decisions on the purchase of freight vehicles;
Head of the transport service (transport management);
The ratio of respondents in groups:
Organizations | Car park | Percentage ratio (for each FO of the Russian Federation) |
Organizations with a large car park | over 100 a/m | thirty % |
Organizations with a middle park of cars | 20 - 100 a/m | 40 % |
Organizations with a small car park | 5 - 20 a/m | thirty% |
Respondents | The percentage of respondents | |
Director/Head making decisions on the purchase of freight vehicles | 50% | |
Head of the Transport Service (Transport) |
The final report on the study contains:
- A brief presentation of research results in MS RRT format;
- Analytical report in MS Word (PDF) format with graphic data visualization;
- Contact information of the respondents,
- Filled profiles.
- According to the study of consumer conversion - a comparison of the received data in different periods.
- The results of a quantitative study (linear and cross-plugging distribution);
- Primary materials;
- Primary information processing technique
