Basic goals:
- Determining objects for organizing local production from the presented lineup of the KitUrami brand.
- Determination of optimal price niches for the specified products.
- the estimated market share (in absolute indicators) when reaching it.
- perception of the brand and products "Kiturami"
Research geography: Russian Federation.
Object of study:
- The main offers of Russian manufacturers of boiler equipment.
- The main offers of manufacturers and suppliers of imported boiler equipment.
- Potential wholesale consumers (consumer chain).
The list of products "Kiturami" for market research
- COVERS WORLD-5000, World Plus.
- boilers of the Eco-Condensing type.
- boilers working from wood fuel.
- hybrid boilers (wood and oil).
Analysis of the market of boiler equipment
Scale (potential and real capacity) and market structure.
Market dynamics (main trends and forecasts, including the influence of the crisis).
The ratio of imports and domestic -Russian production.
2. Competitive analysis (sentence analysis)
The allocation of the main market participants, the preparation of a database on them.
General and affordable information about the main market participants (geography, production volumes, sales volumes, market share, market experience).
Analysis of the assortment policy of competitors.
Analysis of the pricing policy of the main competitors (pricing, discounts, payment conditions, etc.).
Analysis of advanced policy, including advertising.
3. Consumer analysis (wholesale buyers)
The segmentation of the main consumers and the characteristic of these groups of segments.
Basic products for products.
The average frequency and volumes of purchases.
Analysis of factors significant for the consumer when choosing a supplier/seller (manufacturer, manufacturer country, price, etc.).
The main sources of information about manufacturers and their products.
Analysis of the possibility of implementing the heating boilers of the KitUrami brand in the Russian Federation
The demand for boilers by type of fuel / power.
The target audience.
Geography of demand.
The main competitors are domestic / imported (Baxi, Vaillat, Fondital, Navien, etc.). Strong and weaknesses in relation to competitors.
