Research geography:
The depth of research:
The goals and objectives of the study:
1. Analysis and forecasting of the market of small vessels in the Russian Federation to determine the potential niche of the RV in this market
1.1. Analysis of the competitive environment in the market of small courts of the Russian Federation (taking into account the history and prospects of imports)
1.2. Assessment of current parameters, retrospective and market segmentation
1.3. Forecast of market development until 2030.
2. Assessment of export sales prospects
3. Development of a set of proposals and recommendations for promoting RV products and occupying small vessels in the target segments of the market (commercial RV strategy, including sales channels)
4. Analysis of sales channels
Stages and format of the result to solve problems
1.1. Analysis of the competitive environment in the market of small vessels of the Russian Federation (taking into account the history and prospects of imports), including the description of the profile of the most successful market players
1.1.1. The identification of Russian manufacturers of small vessels (4-12 m) among all Russian companies declare the construction of vessels with revenue from 100 million rubles.
1.1.2. Detailed analysis of 30 most significant identified manufacturers of small vessels
- The collection of assortment data, basic technical characteristics and prices (material, fiberglass, combined), dimensional length, passenger capacity, weight of the boat with equipment and supply (without motor), maximum permissible motor power (L.S.), side thickness , bottoms used engines (brand, manufacturer)
Identification of information for each manufacturer
- The production volumes of small vessels for 2017-2022. PC.
- The main type of small vessels produced by sizes (4-6, 7-9, 10-12 m)
- The main type of vessels made by material (aluminum, fiberglass (composite), combined)
- The presence of your own design bureau
- the availability of its own production of buildings/or the acquisition of ready -made buildings to varying degrees of assembly and the removal of them necessary on order
- The type of company ("full" cycle/ "incomplete" cycle)
- The availability of trading representatives (dealers)
- Participation in public tenders
1.1.3. Analysis of imports of foreign vessels for 2017-2022. (manufacturers, price level, characteristics, equipment)
1.2. Assessment of current parameters, retrospective and market segmentation
- Assessment of the volume of the target market of small vessels, the allocation of key market segments based on the study of the main manufacturers:
- In the context of sizes (4-6, 7-9, 10-12 m)
- in the context of the material (aluminum, fiberglass (composite), combined)
- Assessment of market dynamics and its segments for the period 2017-2022.
- Definition of the most promising market segments
- Assessment of the quality and price parameters of the market in the context of species (sizes) products in the most promising segments (niches) of the market
4.1. Forecast market development until 2030.
- Factors affecting the change in the volume of the Russian market of small vessels
- The forecast of changes in the volume and structure of the market for the period up to 2030, in natural and monetary terms
2.1. Analysis of the dynamics of supplies of small vessels of Russian production for 2017-2022. In the section on countries, pcs/dollars.
2.2. International trade in small vessels 2017-2021.
- The main countries are importers
- The main countries exporters
- The structure of supplies in the context of sizes (less than 7.5, 7.5-24 m., More than 24 meters)
2.3. The prospect of export sales of small vessels from Russia in the coming years, volumes of pcs., Directions
3. Development of proposals and recommendations for promoting RV products
3.1. Recommendations for sales volume
3.2. Assortment recommendations (sizes, materials, equipment)
3.3. Recommendations for the price
3.4. Recommendations on promotion channels
4.1. Design Bureau
- Identification of independent design bureaus
- The collection of information on 10 most significant companies (company name, scale of activity, specialization, assortment of small vessels, interest in cooperation with the new manufacturer)
4.2. Trade companies
- Identification of trading companies
File name: ТЗ-2022-102
