- Analyze the capacity of the offer and demand
- Segment the supply and demand market
- Determine the target audience and competitive environment of each segment
- Build a strategy for each segment
- all -welded taps in TU in the lower price segment
- collapsible cranes DU10-200, ru 16 and 25 in the average price segment
- The collapsible cranes DU10-200 RU40, from steel 09G2C (cold performance), collapsible high pressure RU 63.80,100 and 160 to DU100, under steam up to +250C, under oil products, from steel 12x18N10T and with an elongated segment of whole-welded.
- Clear cranes from the DU250, the holler body high pressure ru 63.80,100 and 160 from the DU150 and all custom products.
1. Study of proposal:
1.1. Manufacturers of steel ball valves - a list, production or import volumes per year (market capacity - calculation on the proposal).
1.2. Segmentation of manufacturers in the context of products according to the segmentation of the customer.
1.3. Segmentation of manufacturers in industries
1.4. Analysis of manufacturers strategy in comparison with customer products over 5 years.
1.5. Comparative analysis of the strengths and weaknesses of manufacturers and the customer on the basis of the received data
2. Study of demand:
2.1. The need for products (market capacity) in the context of industries
2.2. Segmentation of manufacturers by industry (in which industry which manufacturer prefers)
2.3. Sensitivity to price in the context of industries and regions
2.4. Scope of perception of the goods of the customer and analogous goods by consumers
2.5. Forecasts of the market for consumption by industry
