1. Section. General parameters and dynamics of the wiper market B2C
1.1. The volume of the market for wipers B2C, the share of competitors (Bosch, Denso, SWF, Trico, Valeo, Masuma, Champion, Alca, Heyner, Hella, Lynx, Endurovision) in the market (2016-2018)
1.2. The structure of sales channels in the context of: shops, hypermarkets, e-commerce, etc.
1.3. The main manufacturers in the context of the main brands and car models
1.4. Market trends 2016-2018
- Changing the share of the main competitors in the B2C market
- Changing the share of supplier countries
- Changing prices
- Changing the structure in the context of sales channels
2. Section Sales Strategy in the Online channel
2.1. Identification of the main specialized suppliers of the Online channel. General description of each (with which manufacturers work, promotion methods, etc.)
2.2. Rating of the main players of the Online channel: shares, description
2.3. Formation of the List of Criteria for the Brand Success in the Online channel (price, availability in warehouses, the availability of recommendations from the supplier, special characteristics: type of fastening (Hook, Push Button, Side Pin, Pinch Tab, Narrow Push Button, Bayonet, Top Lock, Side Mountin G , PIN Lock), type of janitor (frame, frameless, winter, hybrid, etc.)
2.4 Recommendations for the formation of a strategy in the Online channel
