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Study of the market of cargo diesel locomotives

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Дата разработки: 02.03.2011

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Study of the market of cargo diesel locomotives

1. Production of diesel locomotives for enterprises

1.1 production volume for models in 2010,

1.2 production plans for 2011-2012,

1.3 characteristics of modern diesel locomotives

1.4 real certification periods

1.5 share of supplies to industrial enterprises,

1.6 Cost of the most popular diesel locomotives

2. Foreign diesel locomotive trading for 2008-2010

2.1 Analysis of the import of diesel locomotives into Russia Pomodny (minus the repair)

  1. Analysis of the export of diesel locomotives from Russia Pomodelny (minus the repair)

3. Diesel locomotive demand

3.1 demand for diesel locomotives in the segment of industrial enterprises

- the name of the enterprise-loan of the diesel locomotive,

- The general park of diesel locomotives,

- The share of main and shunting diesel locomotives in the park,

- The presence of non -Russian and non -Children's diesel locomotives, brands in the Park

- The average age of the diesel locomotive,

- facts of purchasing diesel locomotives in 2009-2010,

- procurement plans for 2011-2015,

- accepted form of procurement (open or closed tender, price request),

- The procurement price of diesel locomotives,

- a contact person affecting the choice of a diesel locomotive supplier, his position, relevant mail and telephone,

3.2. Demand for diesel locomotives in the segment of the railways of Russia and the CIS countries

4. Evaluation of market capacity and demand forecasting

4.1 Building a mathematical model of the current and future diesel locomotive market

4.2 Facts and trends affecting the development of the diesel locomotive market, the forecast of prospects

5. Competitive analysis

5.1 distribution of market shares among competitors

5.2 Analysis of the offer of competitors

5.3 Analysis of the marketing strategy of competitors

5.4 Analytical conclusions on the work of competitors.

6. Sales in monetary and natural terms by segments

7. Analysis of prices

7.1 The level of prices for diesel locomotives, market trends in price changes;

7.2 Price policy of competitors

7.3 Advantages/disadvantages of the customer diesel locomotive compared to the price of competitors.

8. Recommendations for promoting the market

File name: ТЗ-112-2011