Category of products:
1. Shakhty fasteners for mining:
2. Conveyor videos:
The composition of the information
1. Analysis of existing manufacturers of equipment/service suppliers:
sales volume (pcs/million rubles) in the context of regions/buyers/types of equipment/the largest equipment suppliers
Production depth, i.e. the ratio of components of their own production and purchased components
Analysis of production capacities
price level exw
structure and level of cost
Operational characteristics of the studied products
The main buyers
Affilment of playing companies in the market
Features of the organization of the distribution system of the studied products (direct sales, sales through dealers and other agents)
development trends
Product promotion tools
2. Analysis of potential consumers of equipment:
Analysis of the competitive environment (strengths and weaknesses of competitors, SWOT analysis, volume of shipments from supplier/manufacturers for three years (2018-2021)
The volume of purchases
price level in the region of the presence of an enterprise
Factors. influencing decision making
Development trends - main projects until 2025
The forecast of consumption volumes in the period 2022-2025.
Used communication channels
3. Identification of consumer requirements for equipment affecting the choice of a contractor (price, quality, delivery time, service, etc.)
4. Evaluation of market capacity
5. Conclusions and recommendations
5.1 Target segments of consumers
5.2 of the most promising regions of sales of products
5.3 Conclusions and recommendations for product promotion
File name: ТЗ-2022-91