1. General characteristics and structure of the Russian market
1.1. Segmentation of markets for the field of application
1.2. Analysis of market capacity:
? determination of the volumes that the market is provided at present;
? determination of the volume of market needs (presence/absence of deficiency);
? Determination of nomenclature, price and quality characteristics.
3. The state and trends of the development of markets (regional, domestic and world) sales of products.
3.1. Volumes and dynamics of production.
3.2. Average prices and analysis of the dynamics of prices for the main positions of products.
3.3. The main events and trends in the market.
3.4. Analysis of factors affecting market dynamics:
? increase/decrease in market capacity;
? change in the composition of the participants (competitors) of the market;
? Changing the needs of the market: by nomenclature, price and quality.
3.5. Prospects for the development of markets (regional, domestic and world):
? change in the composition of the market participants;
? Changing the needs of the market: by nomenclature, price and quality;
? prospects for the development of adjacent industries and industries-potential consumers of products;4. Comparative characteristics of the main consumers, consumption by type of segmentation of the main consumers in the consumer industries:
? type of enterprise-consumer;
? type and volume of purchased products;
? consumer qualities;5. Contenting conclusions on the market marketing research:
6.1. The expediency of the organization of production in accordance with the prospects of market development.
6.2. Determination of the target segment and marketing strategy for its conquest:
? Recommendations for determining the targeted market segment for the development of a grocery strategy.
? Recommendations for developing a promotion strategy.
6.3. Determining the needs of the selected segment for the future until 2020:
? by nomenclature,
? by volume;
? at prices.
6.4. Recommended nomenclature, production volume and prices consistent with the prospects of the market for the period of 2010-2020.
Дата разработки: 07.11.2009
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Study of the market for metal cutting tools
File name: ТЗ-497-2009
