I. The goals and objectives of the marketing research.
1. Determining the prospects of the company in this market.
II. Geography of the study
- Belarus
III. Object of study
- Water heaters
- Boilers
IV. Summary of the study
1. General indicators in the country's market
1.1. General characteristics of the market
1.2. Dynamics
1.3. Assessment of current trends and prospects for market development
1.4. Seasonality
1.5. Market regulators (organizations that regulate the market/ influence)
2.1. The volume and capacity of the market with the breakdown by economy/ average/ premium segments (both in percentage and monetary terms)
2.2. Separate segmenting of each economy/ medium/ premium on brands separately
2.3. Segmentation of each brand by models.
3. The structure of imports and production
3.1. Market segmentation for import and production
3.2. Import segmenting
3.2.1. In the brand / country to the manufacturer / by recipients
3.2.2. Information on each recipient of imports
3.2.2.1. brand / model: input price, wholesale / retail prices
3.2.2.2. Supply conditions
3.2.2.3. terms of payment
3.2.2.4. Advertising policy
3.2.2.5. Warranty policy
3.3. Section of brands production and information on each manufacturer
3.3.1. Assortment with wholesale and retail prices
3.3.2. Supply conditions
3.3.3. terms of payment
3.3.4. Advertising policy
3.3.5. Warranty policy
4. Analysis of the client database with contact data, brands with which work
4.1. List of wholesale sellers
4.2. List of retail sellers
4.3. List of stoop-installation companies
