- To identify the attitude to the brand of the customer of the owners of cars and the LVR / LPR: the perception of the brand, the association with it in the minds of consumers, loyalty, etc.
- Evaluate the image of the customer’s brand, give a comparison with competitors. To identify the main image characteristics that have a motivating effect on consumer behavior.
- Determine the strengths and weaknesses of the customer’s brand from the point of view of consumers.
- Determine the reasons for the refusal of consumers from the customer’s a/m.
- To identify the advantages of cars of competitive brands in comparison with customer cars.
- Describe in detail the mechanism/purchase technology for each category of consumers (identify all levels: who prepares the decision, who agrees, who makes it). Determine what issues are studied at each stage, taking into account the features of customer behavior for each price segment.
- To identify specific features of operation, maintenance and resale for each segment of consumers (state structure, yul over 100 A/m in the park, UR up to 100 A/M in the park, FL/IP).
- Determine the degree of importance of criteria when choosing a commercial car and satisfaction during operation;
- Form a portrait of consumers and LVR / LPR: gender, age of the respondent, education, family composition, driver’s experience, age of classes / scope of activity, scope of use of a / m, purchase motives, income level, as well as for IP and Yul - the number of staff, the composition of the park a/m, the annual turnover.
- To identify the most effective ways to stimulate sales for each category (shares, Fin. Products, etc.).
- Determine the optimal difference in the price between the a/m brand of the customer and the A/M competitive brands.
- Determine the zones of personal and professional interests of respondents, media predictions.
- Identify sources of information that enjoy the greatest trust among customers; Optimal communication channels for each type of customer.
- To determine the key criteria for the effectiveness of the business (transportation) from the point of view of consumers, to identify an associative series between these parameters and universal values.
- To determine which ways to increase the efficiency of transportation are customers, what new park management options are ready to consider for themselves (outsourcing of the park management, outsourcing of the logistics system, short -term or long -term rental, car sharing, etc.)
File name: ТЗ-94-2018
