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Marketing study of the markets of subway cars and electric trains of Russia and the CIS countries

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Дата разработки: 09.08.2013

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Marketing study of the markets of subway cars and electric trains of Russia and the CIS countries

Stage 1. Marketing study of the market of the subway of Russia and the CIS countries

1.1. Information about existing manufacturers of subway cars with production sites in Russia and the CIS countries, including

description of production capacities and their potential,

Time of presence in the market:

market share,

property structure,

Dumches and maternal companies:

production volumes in 2010-2012.

Assortment of products and its cost:

officially declared production plans until 2020,

volumes and directions of supply

The intentions of manufacturers to create new production sites in Russia and the CIS countries or to exit the products produced abroad, to the Russian market and/or CIS countries.

1.2. Information about the main consumers - metro cities of Russia and the CIS countries:

In which there are metro (Azerbaijan. Armenia Belarus, Kazakhstan Uzbekistan Ukraine).

Classification according to models and on the geographical principle (in the cities of Russia and the CIS with subway)

Line extension:

The volumes of rolling stock purchases in 2010-2012:

The cost of the purchased rolling stock.

Description of the pricing system:

Criteria presented by consumers to new cars:

The number of rolling stock for models and years of production.

Analysis of factors affecting the adoption of a purchase decision:

Assessment of prospects for expanding existing and building new metro

Analysis of wagons procurement plans until 2020 (according to the official federal and regional programs for the development of metro).

Description of the applicable PPI schemes for the construction of metro and purchase of rolling stock

Prospects and description of the use of SCC schemes (life cycle contract) for the purchase of metro wagons.

1.3. Description, analysis and forecast of the development market for modernization and service of the subway cars until 2020

1.4. Analysis of world experience

The trends and description of the used SCC schemes for the construction of metro and the purchase of metro wagons in foreign countries.

Expert assessment of world trends and prospects for the production of wagons for classic subway systems (ground and underground) and subway systems with automatic traffic traffic

Analysis of the compliance of the global trends of the metrovo-building of the current regulatory legal framework.

World trends in the development of the metro wagons service market and a description of the service system of foreign manufacturers

1.5. Conclusions by the current state of the metro wagons market:

Assessment of the level of competition (by type of rolling stock):

assessment of competitive advantages and disadvantages of rolling stock manufacturers,

determination of the current market capacity and its saturation level

1.6. Prediction for the development of the metro wagons market

Drawing up an assessment forecast of changes in consumer preferences in the metro wagons market

Construction prospects and the possibility of supplying the rolling stock of the metro for large cities of Russia and the CIS countries, in which there are no subway

Analysis of the prospects for a change in demand based on the officially declared plans for the procurement of rolling stock, needs to update the existing rolling stock and the emergence of new lines.

Building scenarios for the development of the metro wagons market

Expert assessment of production market capacity until 2020 based on the forecast of manufacturers sales

Analysis of the prospects for corporal corporatas and their creation on the principles of PPP (public-private partnerships).

1.7. Recommendations for choosing a market niche and product for entering the metro wagons market

Identification and description of free niches in the market of subway wagons or niches, where demand is not satisfied enough.

Analysis of conditions for expanding the presence of a new manufacturer in the market and capturing niches of competitors.

Development of recommendations for choosing a product for entering the market of a new manufacturer to determine the most appropriate parameters of such a product, the optimal price range

Expert assessment of the export potential of the product

Stage 2. Marketing study of the market of wagons of electric trains of Russia and the CIS countries

Information about existing manufacturers of wagons of electric trains with production sites in Russia and the CIS countries.

general information about the manufacturer;

the time of presence in the market;

Property structure.

subsidiaries and maternal companies,

production volumes in 2010-2012,

Assortment of products and its cost:

officially declared production plans until 2020, volumes and directions of supply

Analysis of the intentions of manufacturers to create new production sites in Russia and the CIS countries or on the release of products. produced abroad. to the market of Russia and/or CIS countries

2.2. Information about existing consumers of wagons of electric trains (suburban and inter -regional) in which there are electrified railway lines with suburban (urban) message (Azerbaijan, Armenia, Belarus, Kazakhstan, Uzbekistan, Ukraine)

Characterization of the model and age structure of the electric trains (suburban and inter -regional)

Classification by series, type of rolling stock (alternating and direct current, two -systems) and on the geographical principle (on the railways of Russia and the CIS countries).

The structure of the rolling stock fleet owned

OJSC Russian railways,

PPC in the regions of Russia,

Railways administrations of the CIS countries

private companies

Volumes of rolling stock purchases in 2010-2012;

The cost of the purchased rolling stock, a description of the pricing system,

The criteria presented by consumers to new wagons the number of rolling stock according to models and years of release

Changes in consumer preferences;

Analysis of factors affecting the decision on buying

Analysis of wagons procurement plans until 2020 (according to the official federal and regional railway development programs)

2.3. Description, analysis and forecast of the development market for modernization and service of wagons of electric trains until 2020

2.4. Analysis of the current state of the electric trains wagons market

assessment of the level of competition in the market by type of rolling stock;

assessment of competitive advantages and disadvantages of rolling stock manufacturers;

Determination of the capacity of the market and the level of its saturation.

2.5. World experience

Trends and prospects for the development of production of wagons of electric trains:, applicability in Russia

The trends and description of the used SCC schemes for the construction of suburban lines and the purchase of metro wagons in foreign countries

Analysis of the compliance of the global trends of the electrovagoneling of the current regulatory framework.

World trends in the development of the metro wagons service market and a description of the service system of foreign manufacturers.

2.6. Forecast for the development of the electric trains market

Expert assessment of trends in the development of transportation in urban traffic in the city -Aerport system.

Analysis of the prospects for the development of the purchase of wagons of electric trains during the implementation of the line on the principles of PPP (public-private partnerships).

Description of the applicable PPI schemes for the purchase of rolling stock and the prospects for the use of SCC schemes (life cycle contract) for the purchase of electrical trains wagons.

Drawing up an appraisal forecast of changes in consumer preferences in the market of wagons of electric trains

Analysis of the prospects for changes in demand based on the officially declared plans for the purchase of rolling stock, needs to update the existing rolling stock and order transport work/launch new commercial routes

Analysis of the prospects for the implementation and possibility of supplying wagons of electric trains for the CIS countries, in which there are no electrified railways

Building scenarios for the development of the market for the production of electric trains, taking into account the liberalization of the passenger transport market

Expert assessment of production market capacity until 2020 based on the forecast of manufacturers sales.

2.7. Recommendations for choosing a market niche and product for entering the electric trains wagons market

Identification and description of free niches in the market of wagons of electric trains or niches. where demand is not satisfied enough.

Development of recommendations for choosing a product for entering the market of a new manufacturer:

Determination of the most appropriate pair of meters of such a product, the optimal price range, an expert assessment of the export potential of the product

Methodology

I. Analysis of secondary sources of information: Database Rosstat. FCS, Federal Tax Service, Ave. Public data of market participants, annual reports, relevant Russian and foreign publications and Internet portals

II. Conducting a deep interview with car manufacturers: metarovamash, carriage, Tver car -building, Ural locomotives, October EVRZ OJSC. OJSC Torzhoksky Carriage Building Plant

III. Study of new projects for organizing the production of wagons of electric trains and metro wagons in the Russian Federation:

Sokol high -speed train project

Krasnoyarsk Machine -Building Plant (Metro cars)

Ural locomotives of LLC (Desir Rus electric train/ Swallow)

Carriage (Metro Neva Metro)

Localization of the production of ALSTOM wagons in Russia (ALLEGRO (Pendolino) and Coradia)

Project "Aluminum wagons of Russia" (OJSC Energotechmash, Zhigulevsk)

IV. Conducting deep interviews with current and potential consumers of wagons of metro cities:

Moscow

Saint Petersburg

Volgograd

Nizhny Novgorod

Novosibirsk

Samara

Ekaterinburg

Kazan

Omsk

Chelyabinsk

Krasnoyarsk

Minsk

Kyiv

Kharkiv

Dnepropetrovsk

Yerevan

Baku

Tbilisi

Tashkent

Alma-Ata

V. Conducting a deep interview with consumers of wagons of electric trains:

Federal passenger company.

Aeroexpress,

"Highways",

"Central suburban passenger company", OJSC

"Volga-Vyatka suburban passenger company", OJSC

"Express-school", OJSC

"North Caucasian suburban passenger company", OJSC

"Corror Passenger Company" Chernozemye ", OJSC

"Kuzbass-school", OJSC

"Kuban Express-School", OJSC

"Tver express", LLC

Altai-Prigorod, OJSC

"Omsk-school", OJSC

"Craculos", OJSC

"Saratov suburban passenger company", OJSC

"Volgogradtenskodgorod", OJSC

File name: ТЗ-309-2013