A. Current and potential (forecast) market volume
B. The degree of saturation
B. Dynamics of development (the emergence of new players, the dynamics of sales, key changes and trends, the current stage of the market cycle);
G. Description of the structure (main segments) of the market;
D. Indicators of market concentration;
E. The main direct competitors and manufacturers of replacement products
Zh. Barriers of the entrance to the industry (including restrictions on the scale of production);
Z. Data on the seasonality of demand or proposal;
I. Basic sales and sales stimulation methods;
K. Propias of pricing, the historical dynamics of the price of the product and the forecasts of its change;
L. The speed of innovation and technological changes in the industry;
M. degree of state regulation of the market (industry);
N. Forecast of the volume of sales of project products (extra-budgetary SUVs) in 2016-2025.
O. Analysis of the level of competition in the industry (analysis of the five competitions of Porter's competition).
P. information on the main competitors:
- market position (location, market share),
- current and forecast production capacities,
- The main competition strategy,
- competitive advantages and disadvantages;
R. Information about the industry as a whole:
- general dynamics of industry enterprises;
- level of profitability,
- The structure of assets,
- Asset turnover,
- Typical cost structure,
- The degree of wear of fixed assets,
- level of loading of production capacities/technological equipment.
