Analysis of the competitive environment in the agricultural car market
Identification of market needs in agricultural vehicles of various carrying capacity and various types of drives (4x2 and 4x4)
Formation of consumer requirements for agricultural vehicles
Determining the price range for a new product
Analyzed cars:
- cars with a full weight of up to 3.5 tons inclusive (4x2, 4x4),
- Cars with a total mass of up to 6 tons (4x2, 4x4).
- Cars with a total weight of 6 to 8.5 tons (4x2, 4x4)
- To form a list of possible competitors in the sales market (prices, characteristics, presence of potential customers in parks, brand loyalty), including used cars
- Identify market need for agricultural vehicles
- Form a portrait of a potential client
- Establish the requirements of potential customers for agricultural vehicles (modifications, technical characteristics, optional composition, special supplies, other requirements)
- Determine the price range for analyzed cars
- Identify the purchase financing scheme for consumers
- Carry out a SWOT analysis of the output of new cars to the market
- Individual entrepreneurs, farms, collective farms/state farms (65%)
- Large agricultural producers, agricultural holdings (25%)
Individuals (10%)
File name: ТЗ-333-2011
