Subject of research: Household ozonator for air and water.
Segmentation:
By performance: 10..100 mg; 101..300 mg; 301 ... 700 mg; 701 ... 1000 mg.
By type of control: mechanical; electronic; sensory; Remote.
1. General market analysis
1.1 General description of the ozonators market, comparison of characteristics.
1.2 The total market volume in the context of ozonators in natural and monetary terms for the last three periods, including allocation of imports, export and Russian production
1.3 Prospects for the development of the market for ozonators and consumer goods, development trends, factors contributing to the growth (deterrence) of the market
1.4 Forecast of the development of the market as a whole and on the subject of research for three future years (in kind and monetary terms)
2. Segmentation of the market by ozonators in natural and monetary terms, the allocation of the share of segments according to the subject of the study, including allocation of imports, export and Russian production
3. Competitive and price analysis
3.1 Definition of domestic and foreign manufacturers of ozonators present on the market, the determination of the occupied share in the market in natural and monetary terms
3.2 Determination of domestic and foreign manufacturers for each segment of ozonators, determining their share in the segment in natural and monetary terms
3.3 Analysis of models of the main manufacturers of ozonators in each segment with the allocation of the price for each model
3.4 Drawing up a technical level card (KTU) - a comparative characteristic of models, divided into segments, highlighting a model of consumer preferences in each segment
3.5 The existing sales system of competitors through sales of ozonators, the pricing policy, taking into account each sales channel
3.6 existing system promotion system
4. Conclusions and suggestions
5.1 The main conclusions based on the results of marketing research
5.2 Recommendations for entering the market for a new enterprise
- target price,
- the alleged share of the market market,
- production volumes for four next years, taking into account the entry into the market (pcs, rub)
