Identification of the list of potential consumers of industrial metal furniture in the region of the project.
The study of the conjuncture of demand for industrial metal furniture in the most significant consumers
Assessment of the volume of potential sales market for industrial metal furniture
General information about the competitive environment of the industrial metal furniture market in the region of the project.
The subject of the project
Larks (light, heavy and radio monitoring)
carts
tool cabinets (including the CNC tool)
Objects of study: machine -building companies (primarily instrumental production), including the military -industrial complex in the European part of the Russian Federation
Project region: European part of the Russian Federation
Stage 1. Identification and study of consumers.
1.1. Formation of a database of potential consumers. All engineering enterprises, including the VPK in the region of the project.
1.2. Selection 100 of the most promising consumers on the basis of revenue and numbers
1.3. The study of the most promising consumers, the provision of the following information for each:
1. General information (address and contact information, specialization)
2. The total volume of purchases of industrial metal furniture (in monetary terms)
3. The main types of purchased furniture among the studied
- workbench (light, heavy and radio monitoring)
- Tails
- instrumental cabinets (including for the CNC tool)
4. The current need for industrial metal furniture
5. Current suppliers of industrial metal furniture
6. Factors for choosing a supplier (product characteristics, prices, etc.)
2. Stage. Analysis, conclusions
2.1. Assessment of the total volume of the market for industrial metal furniture of the region of the project (based on the significance of the studied manufacturers) in monetary terms.
2.2. The main competitors (location, assortment, revenue, profit)
2.3. The most popular types of industrial metal furniture
2.4. Recommendations for further promotion of products on the market (segments, types of furniture)
