The aim of the provision of services is a comprehensive assessment of the car sales plan and confirm this volume of sales for the use of this information as a justification for decisions on the participation of the bank in financing the project.
2. Terms and definitions
Products
3. The subject of the study
- substantiation of sales of products (large-capacity cars) at the level of 60-80 thousand cars per year, starting from 2020;
-determination of the capabilities of products in the domestic market in the volume of 75-80 % and foreign markets-in the amount of 20-25 %.
4. Classification of products
In the context of families: light technological (including light transport, transport, heavy transport, modernized), main, all -wheel drive, heavy technological.
Additionally: inside families by type - on -board, dump trucks, saddle tractors, chassis and special equipment
For a study of demand for manufactured products (in priority):
Russia;
- CIS countries;
- India;
- South American market;
- China;
- Asian market.
Market development forecast 2014-2030
In the marketing study of the market for sales of products (heavy cars), the following sections should be included:
- A promising assessment of the volume and structure of sales to the domestic and foreign market:
- Assessment of sales volumes (in natural and value terms);
- Analysis of the geographical structure of sales;
- Dossier on leading automakers of large -capacity commercial cars in the context of countries and regions (China, India, Germany, Sweden, France, Netherlands, Korea, Italy, Japan, USA, Russia, Czech Republic, Belarusia):
- segmentation of the sold commercial cars.
- Scenario forecast-analytical assessment of the dynamics of the maximum volumes of products in relation to various external and internal conditions, taking into account the factors of its technical and price competitiveness;
- Analysis of the influence of state support measures (including compensation for losses and others) on the sale of products, including the impact of support measures on the cost and possibilities of sales of products (the section must contain both qualitative and quantitative assessment);
