The market research is carried out on the basis of the wishes and restrictions of the customer, its competitive advantages, competencies, experience, affordable raw materials, affordable technologies, other aspects and preferences formulated in the form of investment criteria.
Investment criteria are presented as follows:
- Product Group: Equipment for the mining and oil and gas complex.
- The main manufacturing processes: metalworking (blanks), welding/assembly.
- A high share of imports in the Russian market (import dependence, significant volume of imports)
- A limited number of manufacturers in the territory of the Russian Federation, the absence of large and/or stable manufacturers in the market;
- Growing or stable dynamics of demand by Russian customers (consumers);
- The annual volume of the Russian market for the product is at least 5 billion rubles.
- The presence of a product in long -term development programs for the largest customers (consumers), state programs (plans) for the development of the industry, import substitution.
At the same time, a detailed study of the market of identified types of products is not carried out at this stage - due to their broad commodity boundaries.
The result of the search study is several items of products (promising types of equipment) that meets the consistent investment criteria. At this stage of market size assessment and other indicators are evaluative with some level of error.
First stage
The result format in the 1st stage
1. Identification of the volume of purchases of imported products in monetary terms for each of the designated groups and positions and the allocation of the most significant (based on import analysis in 2017 or 2018:
1.1. Equipment for the mining industry (drilling, crushing-sorting, processing, pump-compressor, etc.);
1.2. Equipment for the coal industry (conveyor, mine equipment, etc.)
1.3. Equipment for primary processing of mineral raw materials (mills, classifiers, etc.)
1.4. Equipment for the oil and gas industry (pumps, compressors, separators, heat exchangers, etc.)
1.5. The final rating of the most promising nomenclature with the assessment of the potential of import substitution
After receiving the report, the customer specialists will be able to evaluate the implementation of the production of identified types of equipment at your enterprise. We assume that for further analysis 10 of the most suitable positions will be chosen.
Second phase
This is the stage of joint work - according to its results, an updated rating of all positions will be drawn up, taking into account additional information about the market and the level of technological readiness: the customer will be able to choose 3 most interesting positions for further study (assessing the possibility of using the available potential, as well as the scale of the necessary investments for the release of the chosen one products)
The result format according to the 2nd stage
2.1. The total volume of the revealed procurement for 2018 in monetary and natural terms.
2.2. The main recipients of the main types of products
2.3. Characteristics of the most popular brands of the main types of products
2.4. Assessment of the level of technological readiness to produce this type of product at the current capacities of the customer (readiness level in %, a list of missing equipment and specialists in the opinion of customer experts)
2.5. The allocation of the TOP -3 of the most promising products, taking into account all factors (example of positions - plate heat exchangers)
The third stage
The result format in stage 3
3.1. Assessment of the volume of the Russian market in monetary and natural terms for 2018
3.2. Assessment of the share of imports in nomenclature groups (import substitution potential)
3.3. The level of prices for products of foreign and Russian production
3.4. Assessment of the share of the main Russian and foreign manufacturers in the Russian Federation (up to 10 companies) is a competitive environment. Number and scale of manufacturers
3.5. Production volume and loading level of the top 5 main manufacturers
3.6. The main customers in the territory of the Russian Federation (up to 10 companies);
3.7. Characteristics of the main companies of manufacturers and customer companies;
3.8. Assessment of industry programs (plans) of development and import substitution;
3.9. Market forecast until 2022
3.10. Positive and negative factors of the entry of a new manufacturer
3.11. Assessment of the potential share of the new manufacturer (in monetary terms) subject to the supply of competitive prices and the level of quality
3.12. Assessment of the cost of missing equipment and specialists
